Account Coordinator

Optimist Consulting

About the Role

Full-Time, Entry-Level

Hybrid in-office/remote - candidate must be able to work in NYC 2 days a week

Seeking a dynamic, detail-oriented PR professional for an immediate start to support the coordination and execution of strategic publicity campaigns across a portfolio of prominent luxury and lifestyle brands. The role will support public relations activities, including traditional media relations, brand communications, celebrity and influencer relations, and special events across the watch, jewelry, and broader luxury and lifestyle categories. This role will assist with day-to-day account management.

Key Responsibilities

• Support daily account management and execution of strategic PR campaigns across luxury and lifestyle brands, including celebrity, VIP, influencer, and traditional media initiatives.
• Draft pitches, press releases, media alerts, fact sheets, backgrounders, and other press materials.
• Collect, organize, and track press clips and media coverage across print, digital, and social platforms; compile weekly, monthly, and campaign-specific reports and recaps.
• Maintain and update agency contact databases, including journalists, editors, stylists, agents, celebrities, influencers, and industry resources.
• Coordinate VIP product loans and sample trafficking, including product requests, consignment forms, lookbooks, inventory tracking, security arrangements, and communication with stylists and internal teams.
• Maintain accurate tracking systems for product loans, sample requests, and related account activities.
• Research and monitor emerging talent, industry trends, cultural events, red carpets, film and television premieres, and other opportunities for brand exposure and product placement.
• Support communications and relationship management with key journalists, editors, stylists, talent representatives, influencers, and other industry partners.
• Prepare meeting agendas, client updates, meeting notes, calendars, and other account-related administrative materials.
• Assist with the coordination and execution of client, media, industry, and VIP events, including attendance as needed.
• Collaborate with internal teams on client initiatives, campaign deliverables, and cross-functional projects.
• Perform additional account support and administrative responsibilities as assigned.

Requirements & Tech Stack

• Minimum 1 year of prior experience in luxury fashion, VIP relations, or communications preferred (post-grad or extensive internship experience).
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Strong understanding of the media landscape, including key titles, editors, and emerging talent.
• Strong knowledge of talent and influencer communities, pop culture, and digital media platforms.
• Excellent written and verbal communication skills.
• Professional workplace demeanor.
• Collaborative mindset, ability to work well with others, and take direction.
• Familiarity with Muckrack, Launchmetrics/DMR, Lefty, and Campaygn preferred.
• Knowledge of and interest in industry events, trends, and culture.
• Strong understanding of key social media platforms and how they are used by individuals and brands.
• Flexible schedule with availability to support events, red carpets, and non-standard hours when needed.

Qualifications

• Public relations or media experience with luxury, fashion, retail, or lifestyle brands; agency experience preferred (extensive internship experience will be considered).
• B.A in public relations, journalism, communications, marketing, or a related field.

Benefits

• Medical and Dental benefits for full-time employees.
• 401(k) for full-time employees.
• PTO and a generous holiday schedule, which increases with tenure.
• Cell phone reimbursement.
• Supportive and dynamic office culture.
• Hybrid work schedule in a centrally located office.
• Opportunity to be part of a creative team.

Salary Range

$45,000-$50,000