Social Media Marketing Intern
ChaitanyaRaj
About the Role
A paid internship opportunity focused on social media marketing for two distinct Instagram accounts and supporting YouTube presence. This is a 3-month role, extendable to 6 months, based in Navi Mumbai, requiring on-site presence for shoots.
Key Responsibilities
- For Stature Beyond the Title:
- Watch existing long-form podcast episodes and identify strong moments (hooks, lessons, turning points).
- Edit these moments into Instagram Reels with appropriate captions, formatting, and sound to drive viewers to full episodes.
- Support YouTube with Shorts, titles, thumbnails, and descriptions.
- For Lt. Col. Rajesh Sharma:
- Plan, record, and edit short-form videos for Instagram using a phone, ensuring good framing, lighting, and clean sound.
- Assist with simple on-camera direction during shoots.
- Produce multiple Reels from each recorded shoot.
- For Both Accounts:
- Plan and manage a posting calendar for each account.
- Understand and apply Instagram algorithm principles (reach, saves, shares, watch time) to all posts.
- Write engaging hooks, captions, and hashtags using simple, spoken language.
- Respond to comments and direct messages to foster audience engagement.
- Track key metrics (reach, views, retention, follower growth) and provide a monthly summary report.
- Suggest new ideas based on data analysis and study of similar successful accounts.
Requirements & Tech Stack
- Working knowledge and past experience growing an Instagram page organically.
- Some experience with YouTube (running a channel, creating Shorts, or managing one).
- Comfortable shooting and editing vertical videos on a phone using tools like CapCut or InShot.
- A strong visual sense for creating watchable clips.
- Clear and simple writing skills.
- Ability to manage two accounts with different tones and priorities.
- Curiosity to explore new tools and receptiveness to feedback.
- Nice to have: Canva skills, basic on-camera experience, or directing comfort.
Qualifications
- Links to Instagram and YouTube pages you have built or helped grow.
- 2-3 Reels or Shorts shot and edited on a phone.
- A short note (5-6 lines) outlining a 30-day growth strategy for the two Instagram accounts.