Market Analyst

About the Role

Join Data Eminence as a remote Market Analyst to research market trends, consumer behavior, competitive landscapes, and business opportunities. You will analyze market information, identify industry developments, and prepare structured insights to support business strategy and decision-making. This role offers hands-on experience with market research, competitor analysis, data interpretation, reporting, and business intelligence tools.

Key Responsibilities

• Conduct market research across industries, products, and services.
• Analyze market size, trends, growth opportunities, and competitive conditions.
• Research competitors, pricing strategies, and market positioning.
• Study customer preferences, purchasing behavior, and market demand.
• Collect and organize information from reliable research sources.
• Analyze quantitative and qualitative market data.
• Prepare market research reports, dashboards, and presentations.
• Identify emerging trends and potential business opportunities.
• Monitor industry developments and competitive activities.
• Support customer segmentation and target audience analysis.
• Evaluate marketing campaign performance and market response.
• Develop spreadsheets and analytical models for market data.
• Collaborate with marketing and business teams on research assignments.
• Present findings and recommendations to internal stakeholders.
• Maintain accurate research documentation and data sources.
• Use AI-powered research and analytics tools to improve workflows.

Requirements & Tech Stack

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Commerce, or a related field.
• 0–2 years of experience in market research, business analysis, marketing analytics, or relevant projects.
• Strong analytical and research skills.
• Understanding of market research methodologies.
• Familiarity with competitor and industry analysis.
• Proficiency in Excel or Google Sheets.
• Basic knowledge of data visualization and reporting.
• Familiarity with SQL, Power BI, or Tableau is a plus.
• Understanding of consumer behavior and market trends.
• Strong attention to detail and data accuracy.
• Excellent written and verbal communication skills.
• Ability to prepare structured reports and presentations.
• Good organizational and time-management skills.
• Ability to work independently and collaborate effectively in a remote environment.

Gained Experience & Tools

• Hands-on experience with market research.
• Competitor analysis.
• Consumer insights.
• Excel/Google Sheets.
• SQL.
• Power BI.
• Tableau.
• Google Analytics.
• Data visualization.
• Survey analysis.
• Business intelligence.
• AI-powered research tools.