Marketing Intern, Hospitality

About the Role

Waterton is seeking a detail-oriented, creative, and digitally savvy Marketing Intern to support website optimization, SEO, AI visibility, and social media initiatives for Outbound Hotels. This role is ideal for someone interested in the future of search, generative AI, content marketing, and hospitality.

Position Overview

As the Marketing Intern, you will help improve how Outbound Hotels appears across search engines, AI assistants, and recommendation platforms, while supporting social media marketing efforts for Outbound Stowe. You will review SEO, AI visibility, and content performance reports, execute website optimizations within the content management system, and assist with creating and publishing engaging social content that drives awareness and engagement. This role combines content strategy, website merchandising, SEO best practices, AI readiness, and social media management to help drive organic traffic, bookings, guest engagement, and brand visibility.

Key Responsibilities

• SEO, GEO & AI Visibility Optimization

• Review SEO, site health, AI visibility, and recommendation reports from agency partners and marketing tools.

• Identify opportunities to improve website content, metadata, and page structure.

• Implement content recommendations designed to improve discoverability across search engines and AI-powered platforms.

• Collaborate with digital agency to ensure optimization of page titles, meta descriptions, headers, image alt text, and internal linking.

• Support structured content initiatives that improve search and AI understanding of website content.

• Monitor changes in generative search, AI recommendations, and emerging discovery platforms.

• Website Content Management

• Implement design and content updates that improve user experience and conversion.

• Ensure brand consistency, content accuracy, and SEO/GEO best practices across all web pages.

• Perform quality assurance checks before content is published.

• Outbound Stowe Social Media Management

• Assist in managing Outbound Stowe's Instagram, Facebook, and other social channels.

• Create, schedule, and publish social media content aligned with the Outbound brand voice.

• Draft captions, source user-generated content, and support content calendar planning.

• Monitor social channels and engage with guests and followers in a timely and professional manner.

• Assist with property photo and video content requests and coordination.

• Research social media trends, seasonal opportunities, and local events to inform content strategy.

• Track content performance and provide insights and recommendations for future campaigns.

• Reporting & Analysis

• Support website audits and content inventory projects.

• Track implementation of optimization recommendations and maintain project documentation.

• Assist with reporting on organic traffic, search visibility, AI visibility, and website performance metrics.

• Analyze trends and identify recurring opportunities across the portfolio.

Qualifications

• Currently pursuing or recently completed a degree in Marketing, Communications, Digital Marketing, Hospitality, Business, or related field.
• Strong interest in SEO, content marketing, e-commerce, digital analytics, and emerging AI technologies.
• Familiarity with content management systems such as WordPress, or similar platforms.
• Understanding of SEO fundamentals, including metadata, keyword optimization, site structure, and content strategy.
• Comfortable working with spreadsheets, reports, and digital tools.
• Strong attention to detail, organizational skills, and project management skills.
• Excellent written communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Experience with Content Management Systems and SEO tools.
• Experience managing social media accounts for a brand, organization, or personal project.
• Basic understanding of HTML and website publishing workflows.
• Hospitality, travel, or consumer brand experience is a plus.

What You'll Learn

• How SEO and AI optimization strategies impact hotel bookings and brand visibility.
• Best practices for AI readiness and generative search optimization.
• Website merchandising and conversion optimization techniques.
• Content management and digital marketing operations.
• Cross-functional collaboration within a growing hospitality brand.
• Social media strategy, content planning, and community management.

Success in This Role

By the end of the internship, you'll have hands-on experience managing website content, implementing SEO and AI visibility recommendations, supporting hotel marketing campaigns, and growing a property's social media presence. You'll play a key role in helping guests discover Outbound Hotels through both traditional search engines and emerging AI-powered discovery experiences.

Compensation: $17.50-$20/hour