Influencer Marketing Executive
Insight Cosmetics
Mumbai, Maharashtra, India3h agovia LinkedIn
About the Role
Insight Cosmetics is seeking a full-time, on-site Influencer Marketing Executive in Mumbai.
Key Responsibilities
- Identify and onboard relevant influencers.
- Manage end-to-end influencer campaigns.
- Maintain strong relationships with creators across social platforms.
- Coordinate campaign briefs.
- Negotiate deliverables.
- Track performance metrics.
- Ensure content aligns with Insight’s brand values and product positioning.
- Collaborate with marketing, sales, and creative teams to plan campaigns.
- Support product launches.
- Optimize influencer strategies based on market trends and audience insights.
- Monitor competitor activities.
- Prepare regular reports.
- Contribute ideas to enhance brand visibility and engagement.
Requirements & Tech Stack
- Market planning and marketing skills with experience in designing and executing influencer campaigns.
- Ability to perform market research to identify relevant influencers, audience preferences, and competitive trends.
- Excellent communication skills for managing influencer relationships, internal coordination, and clear briefings.
- Understanding of sales and how influencer activities support conversion, brand awareness, and revenue growth.
- Experience with social media platforms, influencer discovery tools, and campaign analytics.
- Ability to work collaboratively in a fast-paced environment and manage multiple campaigns simultaneously.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
- Prior experience in beauty, cosmetics, or lifestyle brands is an advantage.
- Familiarity with vegan and cruelty-free positioning is an advantage.