Associate Data Analyst
Agoda
Pune Division, Maharashtra, IndiaFresher58m agovia LinkedIn
About the Role
The Performance Marketing Team at Agoda is a world leader in online marketing, highly data-driven and focused on developing at-scale marketing programs to improve customer lifetime value.
Key Responsibilities
- Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
- Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
- Modeling: Analyze vast amounts of data generated by experiments, develop models for optimization, and build dashboards for account managers.
Requirements & Tech Stack
- Bachelor’s Degree or higher from a top university in a quantitative subject (computer science, mathematics, economics, engineering, statistics or science).
- Fresh graduates welcome (0-1 years of experience).
- Ability to communicate fluently in English.
- Basic business acumen.
- Proficient in statistics and Excel.
- Exposure to data tools such as SAS, R, SPSS, Python, VBA, SQL, Tableau.
- Familiar with A/B testing concepts.
- Works under close supervision and supports projects with guidance.
It’s Great if You Have
- Experience in digital marketing.
- Academic research experience.