Performance Marketing Expert (Meta Ads)

About the Role

One Orange Digital is a full-time, on-site role based in Gurugram for a Performance Marketing Expert specializing in Meta Ads. This role focuses on planning, executing, and optimizing paid campaigns across Meta platforms (Facebook, Instagram) to drive conversions and improve return on ad spend for eCommerce clients.

Key Responsibilities

• Planning, executing, and optimizing paid campaigns across Meta platforms (Facebook, Instagram).
• Driving conversions and improving return on ad spend for eCommerce clients.
• Audience and funnel building.
• Setting up and managing campaigns.
• Monitoring performance metrics.
• Running A/B tests on creatives, copy, and targeting.
• Collaborating with account managers, designers, and content teams to align campaigns with client goals.
• Preparing performance reports and insights to guide strategy.
• Staying current with platform updates, best practices, and emerging trends.

Requirements & Tech Stack

• Meta Ads Manager
• Google Analytics
• Meta platforms (Facebook, Instagram)
• Analytics and tracking tools
• Digital channels
• Advanced analytics
• Continuous experimentation
• Catalog campaigns
• Remarketing
• Lookalike audiences

Qualifications

• Strong Communication skills for clear reporting, stakeholder collaboration, and client interaction.
• Marketing and Marketing Strategy skills to plan, execute, and optimize performance campaigns aligned with business objectives.
• Social Media Marketing expertise, particularly on Meta platforms, including audience targeting, pixel implementation, and campaign structuring.
• Sales and conversion-focused skills to build funnels, improve CPA/ROAS, and support revenue growth for eCommerce brands.
• Hands-on experience managing Meta Ads for eCommerce.
• Proficiency with analytics and tracking tools.
• Comfort working with data and KPIs.
• Ability to work on-site in Gurugram.
• Ability to manage multiple accounts and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Relevant certifications in Meta advertising or digital marketing are an advantage.