Search Engine Optimization Specialist
MantraCare
Delhi, India2h agovia LinkedIn
About the Role
The Search Engine Optimization Specialist is a full-time, on-site role based in Delhi, India. This role focuses on improving organic search visibility and traffic for MantraCare’s digital properties.
Key Responsibilities
- Conduct keyword research to identify high-impact search opportunities.
- Perform on-page optimization.
- Execute technical and content-related SEO audits.
- Implement link-building strategies within ethical and brand-aligned guidelines.
- Track performance through web analytics tools.
- Generate reports and make data-driven recommendations to refine SEO tactics.
- Collaborate with content, product, and marketing teams to ensure SEO best practices are integrated across campaigns and digital assets.
Requirements & Tech Stack
- Proficiency in Keyword Research.
- Experience in conducting comprehensive SEO Audits and recommending technical and content-focused improvements.
- Proficiency in On-Page SEO, including metadata optimization, site structure, and content optimization.
- Link Building skills, with experience in developing ethical, high-quality backlink strategies.
- Web Analytics skills, including the ability to use tools such as Google Analytics, Google Search Console, and similar platforms.
- Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz).
- Basic understanding of HTML/CSS.
Qualifications
- Strong analytical, problem-solving, and communication skills.
- Attention to detail.
- Ability to work cross-functionally.
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field, or equivalent practical experience.
- Prior experience in healthcare or digital health is an advantage.