D2C ECOMMERCE EXECUTIVE
MG
New Delhi, Delhi, India3h agovia LinkedIn
About the Role
A fast-scaling D2C commerce leader in India’s beauty, skincare, and FMCG sector, we’re building next-gen digital brand experiences that drive conversion, retention, and community-led growth. We operate across owned channels, marketplaces, and social commerce — combining consumer insights, agile merchandising, and performance marketing to scale brands with precision.
Key Responsibilities
- Own daily operations of D2C storefronts — pricing, inventory sync, content updates, and promotions across Shopify, Nykaa, Amazon, and Flipkart.
- Work cross-functionally with marketing, CX, and supply chain to ensure seamless customer journeys from discovery to delivery.
- Monitor and optimize funnel metrics — cart abandonment, AOV, conversion rate — using Google Analytics, Hotjar, and platform dashboards.
- Run A/B tests on product pages, CTAs, and checkout flows to incrementally boost conversion and reduce bounce rates.
- Manage influencer, UGC, and community content calendars to maintain brand tone and drive engagement across Instagram, YouTube, and TikTok.
- Prepare weekly performance reports and forecast demand spikes around festivals, launches, and flash sales.
Requirements & Tech Stack
- Shopify
- Google Analytics
- Amazon Seller Central
- Flipkart Seller Hub
- CRM tools (Klaviyo / Mailchimp)
- Excel / Google Sheets (Pivot Tables, VLOOKUP)
- Hotjar / Crazy Egg
- A/B testing tools (Optimizely / VWO)
Qualifications
- Preferred: Experience with Nykaa or Myntra seller portals.
- Preferred: Basic understanding of SEO and Google Search Console.
- Preferred: Familiarity with Meta Business Suite or TikTok Shop.
Benefits & Culture Highlights
- Hybrid + ON_SITE work with flexible hours during peak seasons.
- Quarterly performance bonuses and stock options for top performers.
- Direct exposure to scaling brands — learn from founders and category heads.