Influencer Marketing Executive

Location: Mumbai

Key Responsibilities

• Influencer Strategy Development
• Collaborate with clients to create comprehensive influencer marketing strategies aligned with PR goals.
• Integrate influencer campaigns seamlessly into overall brand communication strategies.
• Campaign Curation and Content Creation
• Develop and execute innovative campaigns tailored to each brand's unique identity.
• Curate engaging content ideas in collaboration with influencers to maximize audience engagement.
• Research and Profile Identification
• Conduct in-depth research to identify suitable influencers and creators across platforms.
• Align influencer profiles with campaign goals and brand values.
• Relationship Building
• Establish and nurture strong relationships with influencers, ensuring long-term collaboration.
• Serve as the primary point of contact for influencers during campaigns.
• Process Orientation and Reporting
• Leverage monitoring and reporting tools to track the effectiveness of influencer campaigns.
• Analyze performance metrics and present actionable insights to improve campaign outcomes.

Qualifications

• Passionate and Results-Oriented: Strong enthusiasm for influencer marketing and a drive to achieve measurable results.
• Strategic Thinker: Ability to align influencer initiatives with broader PR strategies.
• Research Savvy: Skilled in identifying and evaluating influencer profiles across various niches.
• Relationship Builder: Exceptional interpersonal skills to build lasting connections with influencers and collaborators.
• Process-Oriented: Familiarity with tools for influencer management and campaign monitoring.
• Basic knowledge or hands-on experience in influencer marketing or PR is preferred.
• Internship experience is required.