Social Media Manager

Company: Inka Media Solutions

Location: Goregaon, Mumbai, Maharashtra

Employment Type: Full-time, On-site

Role Description

We are looking for a creative and data-driven Social Media Manager to manage client accounts across Instagram, Facebook, LinkedIn, and YouTube. The role involves developing content strategies, planning calendars, creating engaging content, growing online communities, tracking performance, and collaborating with design, video, and performance marketing teams to achieve measurable results.

Key Responsibilities

• Develop social media strategies aligned with client goals, brand voice, and target audiences.
• Plan and manage monthly content calendars across multiple platforms.
• Write engaging captions, hooks, scripts, CTAs, reels, stories, and carousel content.
• Coordinate with designers and video editors to create high-quality content.
• Monitor trends, competitor activity, comments, messages, and audience engagement.
• Improve organic reach, follower growth, engagement, and brand visibility.
• Support influencer collaborations, content shoots, and paid social campaigns.
• Track KPIs and prepare monthly performance reports with insights and recommendations.
• Attend client meetings, present content plans, and implement feedback.
• Manage multiple client accounts, deadlines, and campaigns efficiently.

Requirements & Tech Stack

• 0–1 year or more of social media or digital marketing experience; freshers with strong skills are welcome.
• Strong copywriting, communication, and content strategy skills in English; Hindi or Marathi is a plus.
• Understanding of social media algorithms, platform-specific formats, and engagement strategies.
• Familiarity with Meta Business Suite, scheduling tools, and social media analytics.
• Good visual judgment, creativity, storytelling, and attention to detail.
• Strong time management, teamwork, and client-handling skills.
• A portfolio, sample accounts, or personal projects demonstrating social media skills.
• A degree in Marketing, Communications, Media, or a related field is preferred, or equivalent practical experience.

Nice to Have

• Basic skills in Canva, CapCut, or Photoshop.
• Experience with influencer marketing, UGC campaigns, and paid social advertising.