Junior Digital Marketing Executive

About the Role

ParaFit India is looking for a result-oriented Junior Digital Marketing Executive to support and execute digital marketing campaigns focused on lead generation, customer acquisition, website traffic, and business growth.

Key Responsibilities

• Google Ads & Performance Marketing

• Plan, execute, monitor, and optimize Google Ads campaigns, including Search, Display, and other relevant campaign types.

• Conduct keyword research and competitor analysis.

• Manage campaign budgets, bidding strategies, targeting, and ad performance.

• Optimize campaigns to improve clicks, conversions, lead quality, and customer acquisition.

• Monitor key metrics such as CPC, CTR, CPA, conversion rate, and cost per lead.

• Meta Ads Management

• Create, manage, and optimize paid advertising campaigns on Facebook and Instagram through Meta Ads Manager.

• Develop audience targeting strategies.

• Conduct A/B testing of ad creatives, headlines, audiences, and landing pages.

• Monitor campaign performance and make data-driven adjustments.

• Focus on lead generation, website conversions, customer acquisition, and retargeting campaigns.

• Search Engine Optimization (SEO)

• On-Page SEO:

• Conduct keyword research for website pages and landing pages.

• Optimize page titles, meta descriptions, headings, URLs, image alt text, and internal links.

• Improve website content structure, keyword relevance, and search visibility.

• Identify opportunities to improve website usability and landing-page performance.

• Off-Page SEO:

• Support ethical link-building activities.

• Identify relevant websites and opportunities for quality backlinks.

• Conduct backlink analysis and competitor SEO research.

• Monitor keyword rankings, domain authority indicators, and organic traffic growth.

• ROAS & Campaign Performance Analysis

• Track and analyze Return on Ad Spend (ROAS) across Google Ads and Meta Ads campaigns.

• Calculate ROAS by comparing attributable revenue with advertising expenditure.

• Monitor advertising spend, revenue, conversions, CPA, and overall campaign profitability.

• Identify underperforming campaigns and recommend optimization strategies.

• Prepare regular performance reports.

• Website Analytics & Conversion Tracking

• Use Google Analytics 4 (GA4), Google Tag Manager, Google Ads conversion tracking, and Meta Pixel.

• Monitor website traffic, landing-page performance, user behavior, and conversion data.

• Assist with tracking leads, purchases, and other important marketing actions.

• Identify opportunities to improve conversion rates and reduce customer acquisition costs.

• Reporting & Optimization

• Prepare daily, weekly, and monthly digital marketing performance reports.

• Track campaign budgets and ensure advertising expenditure is monitored effectively.

• Conduct competitor research and identify new performance marketing opportunities.

• Coordinate with internal teams for landing-page requirements, campaign offers, and marketing creatives.

Requirements & Tech Stack

• Basic to intermediate knowledge of Google Ads and Meta Ads Manager.
• Understanding of performance marketing, paid campaign optimization, and lead generation.
• Knowledge of on-page SEO, off-page SEO, keyword research, and backlink building.
• Understanding of ROAS, ROI, CPC, CTR, CPA, conversion rate, and cost per lead.
• Familiarity with Google Analytics 4, Google Tag Manager, Google Search Console, and conversion tracking.
• Strong analytical, problem-solving, and reporting skills.
• Ability to work with spreadsheets and interpret campaign performance data.
• Good communication, time management, and organizational skills.

Qualifications

• A degree or diploma in Marketing, Digital Marketing, Business, or a related field is preferred.
• Internship, certification, or practical project experience in digital marketing is an advantage.
• Result-oriented and comfortable working with numbers and campaign data.
• Interested in paid advertising, SEO, website conversions, and performance optimization.
• Willing to learn new digital marketing tools and advertising strategies.
• Focused on improving lead quality, reducing acquisition costs, and increasing measurable business results.