Performance Marketing Executive

About the Role

The Performance Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, traffic, and sales for Yumleys. This full-time, on-site role is based in Navi Mumbai.

Key Responsibilities

• Manage performance channels such as paid search, social media ads, display, and remarketing.
• Analyze market trends, monitor campaign performance, and conduct A/B tests.
• Refine audience targeting and optimize budgets for maximum ROI.
• Collaborate with sales, marketing, and customer service teams to align campaigns with business goals and messaging.
• Prepare regular performance reports, identify growth opportunities, and recommend data-driven improvements to marketing strategy.

Requirements & Tech Stack

• Experience with performance marketing tools and platforms (e.g., Google Ads, Meta Ads, analytics dashboards) is highly beneficial.
• Proficiency in Excel or similar tools.

Qualifications

• Strong Marketing Strategy and Market Research skills.
• Effective Communication and Customer Service skills.
• Sales and marketing alignment skills.
• Digital marketing skills: paid media management, analytics interpretation, and ROI optimization.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong analytical, numerical, and problem-solving abilities.
• Prior experience in FMCG, food, or consumer brands is an advantage.