Social Media Strategy & Creative Communications Intern

About the Role

KOA Living and Koa Surfaces is seeking a visually sensitive, creatively driven, and strategically minded individual to shape their digital presence. This role involves content strategy, visual storytelling, creative direction, photography, videography, editing, and social media management. The ideal candidate will come from a design or fashion communication background, with an understanding of aesthetics, visual composition, and building a distinctive brand identity. You will manage the entire content journey, from ideation to execution and publishing.

Key Responsibilities

• Content Strategy & Planning: Develop monthly content calendars, campaign concepts, and platform-specific communication strategies.
• Creative Direction: Conceptualise visual narratives, moodboards, shot lists, and creative themes aligned with brand identities.
• Photography & Videography: Independently plan and execute product shoots, lifestyle content, reels, behind-the-scenes stories, and creative campaigns.
• Editing & Post-production: Edit photographs and videos into polished, visually compelling content for various digital platforms.
• Social Media Management: Schedule, publish, and manage content across Instagram, Pinterest, LinkedIn, and other relevant channels.
• Brand Communication & Copywriting: Develop thoughtful captions, product narratives, campaign messaging, and brand-led storytelling.
• Content Performance: Track engagement, reach, audience growth, and content performance to identify areas for improvement.
• Campaign Coordination: Collaborate with product design and business teams to plan communications for launches, collections, seasonal campaigns, and collaborations.
• Trend & Creative Research: Explore emerging visual trends, digital storytelling formats, and creative approaches relevant to premium design and lifestyle brands.

Requirements & Tech Stack

• Proficiency in Adobe Premiere Pro, Photoshop, Lightroom, CapCut, Canva, or similar creative tools.
• Understanding of Instagram, Pinterest, and LinkedIn content formats.

Qualifications

• Students or recent graduates in Fashion Communication, Communication Design, Visual Communication, Photography, Media, or related creative disciplines.
• A strong visual aesthetic and understanding of contemporary design, interiors, fashion, and lifestyle brands.
• Experience in photography, videography, and short-form video production.
• Strong written communication, storytelling, and copywriting abilities.
• Ability to independently manage content from concept through execution and publication.
• A portfolio demonstrating creative work, visual storytelling, or social media content.

Preferred Educational Background: NIFT, NID, Pearl Academy, Srishti Manipal Institute, MIT Institute of Design, UID, and other recognised creative institutions. Specialisation in Fashion Communication, Communication Design, Visual Communication, or related disciplines is encouraged.

What We Value Most

• A strong creative eye.
• Originality.
• Attention to detail.
• Ability to translate a brand's design philosophy into meaningful, visually engaging content.
• Understanding that social media involves building a recognisable visual identity and telling resonant stories.

What You'll Gain

• Hands-on experience in creative direction, brand storytelling, content production, campaign planning, and building the digital presence of emerging design-led brands.
• Potential full-time opportunity based on performance.