Group Sales Representative

About the Role

Hondo Rodeo Fest is seeking motivated, competitive, dependable, and self-directed Group Sales Representatives to join its high-performing team. This is a results-driven, fully remote role with a career path in sales, offering a base salary plus commission based on individual performance.

What You Will Sell

• Regular event tickets
• Group-ticket packages
• Tailgate Club tickets and packages

Note: This position does not directly sell or negotiate VIP Floor Boxes, suites, sponsorships, or other VIP products.

Primary Responsibilities

• Make outbound sales calls to businesses, organizations, associations, previous customers, and prospective group buyers.
• Independently identify prospects, open new doors, and develop relationships that generate new sales opportunities.
• Build and maintain an active personal pipeline through cold outreach, referrals, networking, social media, community involvement, and in-person prospecting.
• Work company-provided leads, while also generating a substantial portion of opportunities independently.
• Use phone calls, emails, text messages, social media, referrals, and other outreach methods to generate sales.
• Identify each prospect’s budget, group size, needs, and purchasing authority.
• Recommend suitable ticket options based on customer needs.
• Follow up consistently until the prospect purchases, declines, or requests future contact.
• Maintain complete and accurate prospect, activity, follow-up, and sales notes in the company’s sales platform.
• Manage an active pipeline and communicate meaningful opportunities to sales leadership.
• Participate in sales meetings, coaching sessions, role-playing, and performance reviews.
• Learn Hondo’s events, seating options, pricing, promotions, and customer experience.
• May receive additional referral commission for identifying qualified VIP or sponsorship opportunities that are transferred and result in a completed sale.

Weekly Performance Expectations

• Contact and document a minimum of 350 prospects per week.
• Sell a minimum of 100 tickets per week.
• Follow up with every assigned lead.
• Maintain accurate and timely notes on all sales activity.
• Consistently generate new opportunities beyond company-provided leads.
• Demonstrate urgency, independence, consistency, professionalism, and coachability.
• All activity must be documented in Hondo’s sales platform to count toward performance expectations.

New representatives will be evaluated closely during their first three weeks.

Compensation and Support

• $50,000 base salary plus performance-based commission.
• Additional referral commission may be available for qualified VIP and sponsorship opportunities.
• Company-generated lead lists.
• Sales scripts, pricing information, and marketing materials.
• Access to Hondo’s lead-management and sales platform.
• Product training and ongoing sales coaching.
• Opportunities for advancement as the sales organization grows.

Base salary may vary based on experience.

Qualifications

• Highly self-motivated and capable of creating opportunities without waiting for leads.
• Comfortable taking ownership of the entire sales process, from identifying prospects through closing and follow-up.
• Competitive, energetic, dependable, and resourceful.
• Comfortable being measured against clearly defined weekly goals.
• Confident making frequent outbound calls and speaking with business decision-makers.
• Able to handle rejection without losing momentum.
• Strong verbal and written communication skills.
• Organized and disciplined with follow-up and recordkeeping.
• Willing to accept coaching and take ownership of personal performance.
• Interested in sports, concerts, entertainment, hospitality, or live events.
• Familiarity with or professional connections in Phoenix, Tampa Bay, and New Orleans markets is preferred.

A college degree and previous sales experience are preferred but not required. Work ethic, initiative, coachability, communication ability, and results are the most important factors.

Work Environment

• Fully remote position.
• Candidates may work from anywhere in the United States.
• Some travel and event-day participation may be required, including occasional evenings and weekends.

Growth Opportunity

Strong performers may have opportunities to take on larger group accounts, ticketing responsibilities, sales operations duties, or future leadership roles.