Meta ads

About the Role

This is a full-time Meta Ads Specialist role with a hybrid work arrangement, based in Chennai, with some work-from-home flexibility.

Key Responsibilities

• Planning, creating, and managing Meta (Facebook and Instagram) ad campaigns to achieve client performance goals such as lead generation, sales, and brand awareness.
• Conducting audience research.
• Campaign setup.
• Budget allocation.
• Continuous optimization of targeting, creatives, and bidding strategies.
• Monitoring performance metrics.
• Preparing reports.
• Translating data into actionable recommendations.
• Collaborating with designers, copywriters, and account managers to develop ad creatives and landing page strategies.

Requirements & Tech Stack

• Meta Ads Manager
• Analytics tools

Qualifications

• Experience managing Meta (Facebook and Instagram) ad campaigns, including campaign setup, audience targeting, and budget optimization.
• Strong skills in performance analysis using Ads Manager and other analytics tools, with the ability to interpret data and improve ROAS and conversion rates.
• Knowledge of digital marketing fundamentals, including funnels, attribution, remarketing, and A/B testing.
• Ability to collaborate on creative strategy, providing input on ad copy, visual assets, and landing page alignment.
• Solid organizational and time-management skills, with the ability to handle multiple campaigns and deadlines.
• Comfort working in a hybrid setup from Chennai, with reliable internet connectivity for remote work.
• Bachelor’s degree in marketing, business, communications, or a related field is preferred but not mandatory; relevant experience in paid social advertising is highly valued.
• Prior experience in an agency environment and familiarity with other paid channels (e.g., Google Ads) is an advantage.