Campaign Marketing Intern, US Operation)

About the Role

The TikTok Shop US operation team aims to deliver high-quality products and a unique customer experience via TikTok. We are building the TikTok E-commerce partnership for the TikTok e-commerce business in the US. This is an internship opportunity to engage in impactful short-term projects, gaining practical skills through on-the-job learning in a fast-paced environment.

Key Responsibilities

• Market Research & Insights
• Continuously monitor and synthesize U.S. market intelligence, including consumer demographics, shopping behaviors, category trends, and evolving style preferences.
• Conduct research and data analysis across leading e-commerce platforms, DTC brands, and offline retail channels to identify shifts in consumer demand and emerging market opportunities.
• Deliver category-level market analyses and actionable insights to support business growth, uncover localized assortment opportunities, and inform merchandising strategies.
• Campaign Performance Analysis
• Independently conduct post-campaign performance reviews by analyzing key business and marketing metrics against predefined objectives.
• Translate data findings into actionable recommendations and optimization strategies to improve future campaign planning and execution.
• Campaign Execution & Operations
• Support the planning and execution of platform-wide mega campaigns (A/S/SS), industry initiatives, and IP-driven projects.
• Independently manage assigned workstreams in accordance with established SOPs, ensuring timely delivery and high-quality campaign launches through effective cross-functional collaboration.
• Process Optimization & SOP Development
• Document execution learnings, best practices, and operational insights following campaign completion.
• Contribute to the continuous refinement of SOPs and operational processes, driving greater scalability, efficiency, and organizational knowledge sharing.

Requirements & Tech Stack

• Minimum Qualifications

• Currently pursuing a Bachelor's or Master's degree.

• Strong analytical skills and commercial acumen, with a solid understanding of key e-commerce metrics such as GMV, conversion rate, UV, and average order value (AOV). Ability to leverage data to identify market dynamics, emerging trends, and growth opportunities.

• Excellent communication and cross-functional collaboration skills, with the ability to learn quickly, execute effectively, and drive projects independently in a fast-paced environment.

• Fluent in English as a working language.

• Strong visual sensibility and marketing intuition, with the ability to critically evaluate creative content, advertising, and brand communications.

• Available to intern full-time (5 days per week) for a minimum of 4 consecutive months.

• Preferred Qualifications

• Proven working experience in platform marketing, campaign operations, performance marketing, e-commerce, or related fields is preferred.

• Proficient in data analysis tools such as Excel and SQL. Experience in independently extracting, cleaning, analyzing, and visualizing data is a strong plus.

• A strong preference for candidates familiar with the U.S. market.

• Candidates with backgrounds in Statistics, Data Analytics, Marketing, E-commerce, Business, or related fields are preferred.

Internship Details

• Minimum internship period: 3 months
• Commitment: Full-time (5 days per week) for a minimum of 4 consecutive months.
• Start Date: 2026