Social Media Associate

About the Role

We’re looking for a content-obsessed Social Media Associate who can translate internet trends into actionable content ideas. You should be adept at scriptwriting, social media strategy, content calendar planning, utilizing AI tools for efficiency, and self-shooting content. The ideal candidate understands what makes content engaging, stops scrolling, and transforms nascent ideas into polished, publishable pieces.

Key Responsibilities

• Social Media Strategy: Develop content strategies for brands, considering audience, objectives, platform, and brand personality.
• Scripts & Storytelling: Write compelling reels, short-form video scripts, hooks, captions, and concepts designed to capture immediate attention.
• Content Calendars: Plan monthly content calendars, define content pillars, organize shoots, and ensure timely content publication.
• Trendspotting: Identify emerging trends, formats, memes, conversations, and cultural moments relevant for brand utilization.
• Creator Management: Discover, outreach, negotiate with, and manage collaborations with relevant creators, demonstrating proactive communication and execution.
• AI-Powered Execution: Leverage AI tools for ideation, research, scripting, content creation, editing, and workflow optimization.
• Basic Editing: Possess fundamental skills in editing short-form videos, including adding subtitles and optimizing pacing for social media.
• Phone-First Content Creation: Independently shoot reels, behind-the-scenes footage, UGC-style videos, and quick content pieces using a mobile phone.
• Performance & Learning: Track content performance, analyze engagement drivers, and apply insights to future content development.

Requirements & Tech Stack

• Writing Skills: Strong writing abilities with a natural instinct for storytelling.
• Platform Knowledge: Solid understanding of Instagram, Reels, YouTube Shorts, and current social media formats.
• Strategic Thinking: Ability to develop meaningful content strategies beyond regular posting.
• Creator Communication: Comfort with creator outreach, communication, negotiation, and follow-ups.
• AI Tool Proficiency: Hands-on familiarity with AI tools and a proactive approach to experimenting with new ones.
• Video Editing: Basic video editing skills using tools such as CapCut, Premiere Pro, VN, or similar.
• Independent Content Creation: Confidence in shooting and creating content independently using a phone.
• Organizational Skills: Good communication, organization, and the ability to manage multiple tasks effectively.
• Portfolio: A portfolio, personal page, or content examples demonstrating thinking and execution.
• Mindset: Curiosity, proactivity, and the capability to execute ideas independently.

Bonus Points

• Existing content creator with a personal page or an active audience.
• Experience building a page, growing an account, or creating high-performing organic content.
• Understanding of creator culture and effective, non-generic creator outreach.
• Ability to analyze and explain the success of specific reels.

The Creator Bonus

• Opportunity to earn an additional ₹15,000–₹30,000 per month for active creators who bring their content creation skills and audience understanding to the role. Compensation is based on the scope of creator work and agreed deliverables.