Social Media Marketing Executive

Team Hotels and Resorts

Noida / Sultanpur

Role Overview

Seeking a creative and result-oriented Social Media Marketing Executive with a strong background in the restaurant/hospitality industry to manage the brand's social media presence, create engaging content, coordinate reels and shoots, and ensure consistent digital visibility.

Key Responsibilities

• Develop and execute social media strategies aligned with brand positioning and business objectives.
• Create and manage engaging social media content, including posts, stories, reels, videos, captions.
• Take ownership of Reels and short-form video content: ideation, scripting, coordination, shooting, and execution.
• Plan and maintain a monthly/weekly content calendar.
• Coordinate with photographers, videographers, designers, influencers, agencies, and restaurant teams for content creation.
• Work with the restaurant team to identify opportunities for engaging content (food, events, offers, guest experiences).
• Manage the brand's presence across social media platforms with regular and timely posting.
• Coordinate with relevant aggregators to support online presence on food delivery/discovery platforms.
• Monitor online brand visibility, customer engagement, reviews, comments, and audience interactions.
• Develop creative campaigns for new menu launches, events, festive occasions, offers, and restaurant activations.
• Stay updated with current social media trends, viral formats, audio trends, and content styles relevant to the F&B industry.
• Track social media performance and provide regular updates on reach, engagement, followers, and content performance.
• Coordinate with internal teams and external agencies for marketing campaigns.
• Maintain consistency in brand communication, tone, visual identity, and overall digital presence.

Requirements & Tech Stack

• Social Media Marketing
• Content Calendar
• Content Marketing
• Social Media Account Management
• Strong hands-on experience in Content Creation and Social Media Management.
• Good understanding of Reels and short-form video content.
• Experience in managing/working with aggregators is preferred.
• Strong creative thinking and knowledge of current social media trends.
• Good communication and coordination skills.
• PR knowledge/experience will be an added advantage.

Qualifications

• Previous experience with a Restaurant / Hospitality / F&B brand is mandatory.
• Candidates with direct experience in content creation and social media execution for a restaurant brand, hospitality group, F&B company, or restaurant-focused agency will be preferred.