Jr Digital Production Specialist

About the Role

Bass Pro Shops is seeking a Junior Digital Production Specialist to join our Digital Creative team. This entry-level role supports the execution, publishing, and maintenance of digital content across websites and digital platforms. You will gain hands-on experience with content management systems (CMS), quality assurance, campaign launches, and website operations.

Key Responsibilities

• Build, publish, and maintain digital content, landing pages, promotional experiences, and other web assets using the Content Management System (CMS).
• Execute scheduled content updates, promotional campaigns, and seasonal launches according to production calendars and established timelines.
• Perform quality assurance (QA) testing to validate content accuracy, functionality, formatting, links, responsiveness, and overall user experience across supported browsers and devices.
• Maintain website content through updates, revisions, and archiving activities.
• Support production activities, including URL redirects, campaign setup, merchandising updates, and other production requests.
• Follow established workflows, documentation, governance, and brand standards.
• Collaborate with designers, developers, marketers, merchandisers, and business partners to complete assigned work and meet project deadlines.
• Identify and escalate production issues, technical defects, or content discrepancies.
• Participate in scheduled website launches, including overnight, early morning, evening, and occasional weekend production deployments.
• Develop a working knowledge of web accessibility (WCAG), SEO fundamentals, and digital production best practices.
• Continuously build technical proficiency with CMS platforms, production tools, and emerging digital technologies.
• Assist with internal website updates and production support requests.
• Participate in team meetings, production reviews, and process improvement initiatives.
• Support special projects and perform other duties as assigned.

Requirements & Tech Stack

• Content Management System (CMS)
• Quality Assurance (QA)
• Web Accessibility (WCAG)
• SEO Fundamentals
• CMS Platforms
• Brand Standards
• Familiarity with enterprise CMS platforms such as WordPress, AEM, or similar is preferred.
• Basic understanding of HTML and CSS is preferred.
• Familiarity with responsive web design principles is preferred.
• Exposure to website QA testing and troubleshooting is preferred.
• Basic understanding of SEO and web accessibility concepts is preferred.
• Experience using project management or work collaboration tools such as Workfront, Jira, or similar is preferred.
• Proficiency with Microsoft Office or Google Workspace.

Qualifications

• Bachelor’s degree in Digital Media, Marketing, Web Development, Information Technology, or a related field, or equivalent practical experience.
• 0–2 years of experience in digital production, web content management, eCommerce, digital marketing, or a related field.
• Internship, freelance, academic, or hands-on experience publishing website content or working with Content Management Systems (CMS) is preferred.
• Experience building responsive, user-focused websites or landing pages.
• Experience working collaboratively with designers, marketers, and developers.
• Exceptional attention to detail and commitment to content accuracy.
• Strong organizational, time management, and prioritization skills.
• Ability to manage multiple assignments while meeting deadlines in a fast-paced environment.
• Strong written, verbal, and interpersonal communication skills.
• Ability to follow documented production processes and quality standards.
• Basic understanding of website architecture, digital publishing, and online customer experiences.
• Ability to troubleshoot routine production issues and escalate more complex problems appropriately.
• Comfortable working collaboratively with cross-functional teams.
• Strong team player with the ability to build positive working relationships across cross-functional teams.
• Receptive to coaching and constructive feedback, with a willingness to learn, adapt, and continuously improve.
• Demonstrated willingness to learn new technologies, systems, and production workflows.
• Strong problem-solving and critical thinking skills.
• Customer-first mindset with a commitment to delivering high-quality digital experiences.

Physical Requirements

• Regularly sits and works on a computer.
• Occasionally stands and walks.
• Seldom/never lifts up to 50 lbs.

Independent Judgment

• Performs tasks and duties under direct supervision, using well-defined policies and procedures.
• Work is reviewed by supervisor.
• Limited opportunity exists for exercising independent judgement and decision making.

Benefits Summary

• Discounts on retail merchandise, restaurants, world-class resorts, and conservation attractions.
• Medical, Dental, Vision
• Health Savings Account, Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays, Paid vacation, Paid sick time
• Bass Pro Cares Fund
• And more!