Chief Marketing Officer

About the Role

LYFeX is a live participation platform that enables people to host and join real-time audio and video sessions across interests, skills, and ideas, turning audiences into active contributors who can interact, participate, and earn. The Chief Marketing Officer (CMO) at LYFeX is a part-time, remote role responsible for leading the overall marketing vision and strategy for the platform.

Key Responsibilities

• Develop and refine LYFeX’s brand positioning.
• Define target audiences.
• Design integrated marketing campaigns that drive user growth, engagement, and retention.
• Oversee market research initiatives.
• Guide go-to-market plans for new features.
• Collaborate with product and operations teams to ensure consistent messaging and user experience.
• Manage marketing performance metrics.
• Optimize digital and community-focused marketing channels.
• Coordinate public relations efforts to increase brand visibility and thought leadership.
• Mentor marketing team members.
• Cultivate strategic partnerships.
• Continuously identify opportunities to differentiate LYFeX in a competitive social and live engagement landscape.

Qualifications

• Ability to develop and execute comprehensive Market Planning and Marketing Management strategies that align with business goals.
• Proficiency in Market Research, including analyzing user behavior, identifying growth opportunities, and translating insights into actionable plans.
• Experience in Public Relations, brand storytelling, and media outreach to strengthen visibility and reputation.
• Background in Sales or revenue-focused collaboration, with the ability to connect marketing initiatives to user acquisition and monetization outcomes.
• Proven leadership experience in senior marketing roles, preferably within digital platforms, consumer apps, or community-driven products.
• Strong analytical skills, comfort with performance metrics and experimentation, and the ability to make data-informed decisions.
• Excellent written and verbal communication skills, with a collaborative working style suitable for remote, cross-functional teams.
• Experience building or engaging online communities, and familiarity with live audio/video or social platforms is highly beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees or equivalent experience are welcome.