Digital Marketing Specialist

SUÉLA by Premlata

About the Role

The Digital Marketing Specialist is a full-time, on-site role based in Mumbai, responsible for planning, executing, and optimizing the brand’s online marketing initiatives.

Key Responsibilities

• Managing social media channels
• Creating and scheduling content
• Monitoring engagement and responding to audience interactions in line with brand guidelines
• Developing and implementing digital campaigns across platforms
• Tracking performance using web analytics tools
• Preparing reports with actionable insights
• Collaborating with design, sales, and product teams to align digital strategies with brand goals
• Supporting promotional activities
• Maintaining a consistent brand voice across all online touchpoints

Requirements & Tech Stack

• Skills in Social Media Marketing and Online Marketing to plan and execute campaigns across relevant platforms
• Skills in Digital Marketing to develop integrated strategies that drive brand awareness, engagement, and conversions
• Skills in Web Analytics to track performance, interpret data, and optimize campaigns based on insights
• Strong Communication skills to create clear, engaging content and collaborate effectively with internal teams and external partners
• Familiarity with major social platforms (Instagram, Facebook, YouTube, etc.)
• Knowledge of basic SEO principles
• Knowledge of paid advertising (e.g., Meta Ads, Google Ads)
• Knowledge of content creation tools

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Relevant experience in fashion, lifestyle, or consumer brands is beneficial
• Ability to work on-site in Mumbai
• Ability to manage multiple projects
• Ability to adapt to a fast-paced, creative environment