Marketing Intern

About the Role

Seeking a talented and motivated student intern for a Marketing Intern role at Zetheta Algorithms Private Limited, a FinTech start-up developing innovative AI tools. This is an opportunity for a self-driven, creative, and analytically minded student with a passion for digital marketing, brand building, and financial services to gain practical exposure to marketing strategy and execution.

About the Internship

Work on simulated and live projects involving digital marketing, content creation, brand strategy, campaign management, and market research. Engage in multiple mini-projects across various functional areas of marketing. The internship is designed to provide practical exposure to the full marketing lifecycle.

Key Responsibilities

• Digital Marketing and Social Media:
• Develop and execute social media content calendars across platforms including LinkedIn, Instagram, and Twitter.
• Create engaging posts, reels, and stories to grow brand awareness and audience engagement.
• Monitor social media metrics and prepare performance reports.
• Research and apply best practices in organic and paid digital marketing.
• Content Creation and Copywriting:
• Write compelling marketing copy for website pages, email campaigns, and social media.
• Develop blog posts, articles, and thought leadership content on FinTech and financial markets topics.
• Create marketing collateral including brochures, one-pagers, and presentation decks.
• Assist in producing video scripts and visual content briefs for designers.
• Campaign Management and Lead Generation:
• Design and execute end-to-end marketing campaigns targeting students, colleges, and employers.
• Develop lead generation strategies through digital channels, partnerships, and events.
• Track campaign performance using analytics tools and optimise for better results.
• Support outreach initiatives to colleges, placement cells, and student communities.
• Market Research and Competitive Analysis:
• Conduct market research on target audience segments including students, fresh graduates, and HR professionals.
• Analyse competitor positioning, messaging, and marketing strategies.
• Identify trends in EdTech, FinTech, and talent platforms to inform marketing strategy.
• Prepare research reports and insights to support business development decisions.
• Capstone Project:
• Design and execute a comprehensive marketing campaign including target audience research, messaging strategy, content creation, channel selection, campaign execution, and performance evaluation with recommendations.

What You Will Learn

• Practical exposure to digital marketing, content strategy, and brand management in a FinTech environment.
• Hands-on experience with social media platforms, email marketing tools, and analytics dashboards.
• Strong copywriting, creative thinking, and campaign execution skills.
• Market research methodologies and competitive intelligence techniques.
• Knowledge of AI applications in marketing and customer engagement.

Who Should Apply

• Student or fresh graduate from any academic discipline.
• Strong written communication and creative skills.
• Basic knowledge of Microsoft Office, particularly PowerPoint and Excel.
• Interest in marketing, financial services, and technology.
• Willingness to self-learn and work in a fast-paced environment.

Internship Details

• Duration: Self-paced. Options of 15 days, 1 month, 2 months, 4 months, or 6 months.
• Type: Unpaid.

Application Process

Join us through online enrolment — simply submit your updated CV. All motivated early career talent are welcome to take up the role.