Marketing Executive

About the Role

This is a full-time, on-site Marketing Executive role based at MGM Cancer Institute in Chennai. The Marketing Executive will plan and execute marketing campaigns to promote the institute’s services, brand, and patient-centric initiatives.

Key Responsibilities

• Plan and execute marketing campaigns.
• Conduct market research.
• Analyze patient and community demographics.
• Identify opportunities for outreach and growth.
• Coordinate with clinical and administrative teams to develop marketing materials.
• Manage digital and offline promotions.
• Support sales and referral programs.
• Organize community engagement events.
• Monitor campaign performance.
• Prepare reports and recommend data-driven improvements to enhance visibility and patient acquisition.

Qualifications

• Skills in Market Planning and Marketing.
• Skills in Market Research.
• Strong Communication and Sales skills.
• Ability to work collaboratively with clinical and non-clinical teams.
• Strong organizational skills.
• Proficiency in basic data analysis and reporting tools.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Relevant experience in healthcare or hospital marketing is preferred.

Familiarity in digital and traditional marketing channels is preferred.

Advanced certifications in marketing or healthcare management are an advantage.