Social Media Marketing Specialist

About the Role

This is a full-time, on-site Social Media Marketing Specialist role based in Delhi, India. The specialist will plan, execute, and manage social media campaigns across key platforms, ensuring consistent brand messaging and audience growth.

Key Responsibilities

• Plan, execute, and manage social media campaigns across key platforms.
• Create and schedule social media posts.
• Monitor social media engagement.
• Respond to comments and messages.
• Analyze performance metrics to optimize content and strategy.
• Collaborate with marketing, design, and other teams to develop social media calendars.
• Support product or campaign launches.
• Maintain a strong online presence.
• Stay updated on platform trends, competitor activity, and best practices.

Requirements & Tech Stack

• Social Media Marketing
• Digital Marketing
• Experience managing campaigns across major platforms
• Social Media Content Creation
• Planning content calendars
• Aligning content with brand goals
• Excellent Communication skills (written and verbal)
• Experience using social media analytics tools
• Tracking performance
• Generating reports
• Making data-informed recommendations
• Understanding of audience targeting
• Understanding of basic SEO principles
• Understanding of online branding best practices
• Ability to work on-site in Delhi, India
• Ability to manage multiple tasks
• Ability to meet deadlines in a fast-paced environment

Qualifications

• Relevant education in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Prior experience in a social media or digital marketing role is preferred.
• Familiarity with graphic or video tools is a plus.