Digital Marketing Coordinator

About the Role

Reporting to the Manager, Digital Marketing & Marketplaces, the Digital Marketing Coordinator supports the day-to-day execution, monitoring, reporting, and optimization of paid advertising and affiliate marketing programs.

Key Responsibilities

• Review Google Merchant Center feed errors daily, identify issues impacting product visibility or campaign performance, and coordinate with internal teams or vendors for resolution.
• Update daily channel revenue reporting and paid search trackers for performance visibility across Google Ads, Microsoft/Bing Ads, affiliate marketing, and other paid advertising channels.
• Conduct routine Google Ads and Microsoft/Bing Ads campaign reviews, monitoring spend, revenue, ROAS, traffic quality, conversion trends, campaign health, product performance, and potential optimization opportunities.
• Support weekly search term and landing page reviews for Google Ads to identify relevancy issues, customer intent trends, content gaps, and opportunities to improve campaign performance.
• Perform negative search term harvesting for Google Ads and maintain efficient campaign targeting.
• Maintain customer lifetime value, channel attribution, and performance reporting updates to support leadership visibility into paid media effectiveness.
• Support monthly Amazon Ads budget updates, analysis, and reporting by reviewing spend, performance trends, campaign opportunities, and budget pacing.
• Assist with Google Shopping feed optimizations and updates, monitoring product eligibility, feed quality, listing accuracy, and opportunities to improve product discoverability.
• Support Co-Op reporting, Commission Junction corrections, affiliate program updates, and routine paid marketing reporting needs.
• Update IP address exclusion lists quarterly to block irrelevant traffic from paid campaigns.
• Prepare SKU-level performance reporting for Google and Bing campaigns to identify top and underperforming products and opportunities for bid, budget, feed, or landing page improvements.
• Support new campaign launches across Google Ads, Microsoft/Bing Ads, affiliate marketing, and future paid advertising initiatives, including potential paid social channels.
• Review testing results and campaign analysis to document learnings, identify next steps, and support ongoing optimization recommendations.
• Collaborate with Marketing, Creative, IT, Product Content, Marketplace, Inventory, and external partners to support campaign setup, tracking, landing page needs, feed requirements, reporting updates, and issue resolution.

Requirements & Tech Stack

• Google Ads
• Microsoft/Bing Ads
• Google Merchant Center
• Google Analytics
• Commission Junction
• Amazon Ads
• Google Shopping
• Excel (sorting, filtering, formulas, lookups, pivot tables, working with campaign, product, and revenue datasets)

Qualifications

• Bachelor’s degree in Marketing, Business, eCommerce, Analytics, Communications, or a related field preferred; equivalent internship, coursework, certification, or hands-on experience may also be considered.
• 0–3 years of experience in digital marketing, paid search, affiliate marketing, eCommerce, reporting, marketing operations, or a related field preferred.
• Experience with product feeds, channel reporting, campaign tracking, or eCommerce performance reporting preferred.
• Foundational knowledge of paid search advertising, including Google Ads and Microsoft/Bing Ads.
• Familiarity with Google Merchant Center, Google Shopping feeds, product data quality, and paid search tracking preferred.
• Basic understanding of affiliate marketing; Commission Junction experience preferred but not required.
• Ability to review reporting data, identify trends or anomalies, and communicate findings clearly.
• Detail-oriented with strong organizational skills and the ability to follow recurring processes accurately and consistently.
• Strong written and verbal communication skills.
• Self-starter with the ability to manage recurring tasks, meet deadlines, communicate blockers, and support multiple priorities.
• Willingness to learn new paid advertising platforms, reporting tools, marketplace tools, and future advertising channels, including paid social.