Freelance Graphic Designer (Fmcg Experience)

About the Role

Toyo Kombucha is a sustainable kombucha brand focused on making kombucha accessible and affordable. Applicants will join a mission-driven company committed to health, affordability, and sustainable growth.

This is a full-time, on-site Freelance Graphic Designer role based in the Greater Delhi Area. The focus is on FMCG (Fast-Moving Consumer Goods) branding and packaging for Toyo Kombucha.

Key Responsibilities

• Create and refine visual concepts for product packaging, labels, retail displays, and marketing collateral that reflect the brand’s identity and appeal to health-conscious consumers.
• Design digital assets for social media, websites, and online campaigns.
• Develop print-ready artwork for bottles and boxes.
• Collaborate closely with marketing and product teams to ensure cohesive visual storytelling.
• Work on brand guidelines.
• Experiment with typography and color palettes suitable for FMCG.
• Prepare final files optimized for both digital and print production.
• Contribute creative ideas for campaigns.
• Assist in maintaining consistency across all brand touchpoints.

Requirements & Tech Stack

• Proficiency in industry-standard design tools such as Adobe Illustrator, Photoshop, InDesign, or equivalent software.
• Ability to design for both digital and print media.
• Ability to work on-site in the Greater Delhi Area.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Qualifications

• Strong graphic design skills for FMCG, including experience in packaging design, label design, and brand identity.
• Understanding of consumer behavior and visual trends in the FMCG and beverage sectors, particularly health and wellness brands.
• Excellent visual communication skills, attention to detail, and the ability to translate brand stories into compelling graphics.
• Experience collaborating with marketing, sales, or product teams and incorporating feedback in a timely, professional manner.
• Portfolio demonstrating relevant FMCG or CPG design work.
• Formal education in Graphic Design, Visual Communication, Fine Arts, or a related field is preferred, or equivalent practical experience.
• Experience with beverage brands, especially healthy or sustainable products, is an advantage.