Regional Sales Manager

About Medispec

Medispec India Ltd. is a leading channel partner of life sciences and analytical instrumentation in India. We represent reputed international manufacturers and provide advanced scientific solutions to academic institutions, research laboratories, biotechnology companies, pharmaceutical companies, and other industrial customers. We are looking for a motivated and results-oriented Area Sales Manager to drive business development, expand our customer base, and strengthen our presence across the designated territory.

Key Responsibilities

Sales & Business Development

• Achieve assigned sales targets and contribute to the company's overall revenue growth.
• Identify and develop new business opportunities across academic institutions, research laboratories, pharmaceutical companies, biotechnology firms, and other relevant industries.
• Generate new enquiries through prospecting, cold calling, customer visits, referrals, and networking.
• Develop and execute territory-specific sales plans to maximise business opportunities.
• Build and maintain a strong sales pipeline, ensuring consistent follow-ups and conversion of enquiries into orders.
• Identify opportunities for cross-selling and upselling the company's product portfolio.

Customer Relationship Management

• Develop and maintain strong relationships with existing and prospective customers.
• Regularly engage with key decision-makers, including scientists, researchers, laboratory heads, purchase departments, and institutional stakeholders.
• Develop existing customers into key accounts by understanding their requirements and identifying additional business opportunities.
• Address customer queries and coordinate with internal teams to ensure timely resolution of product-related issues.

Technical Sales & Product Demonstrations

• Understand customer applications and conduct preliminary technical assessments to identify their requirements.
• Recommend suitable products and solutions based on customer applications, technical specifications, and budgetary considerations.
• Coordinate with the Field Application Specialist (FAS) and Service teams for product demonstrations, technical evaluations, and customer training.
• Develop a sound understanding of the company's product portfolio and stay updated on new products, applications, and market developments.

Commercial Management & Collections

• Prepare quotations and commercial proposals in coordination with the relevant internal teams.
• Follow up on quotations, purchase orders, and pending business opportunities to ensure timely closure.
• Monitor outstanding payments and ensure timely collections through regular customer follow-ups.
• Coordinate with the Finance and Operations teams to resolve payment-related issues and commercial discrepancies.

Market Intelligence & Reporting

• Track competitor activities, market trends, pricing, and emerging business opportunities within the assigned territory.
• Maintain accurate records of customer interactions, enquiries, opportunities, and sales forecasts in the company's CRM system.
• Submit regular sales reports, visit reports, pipeline updates, and forecasts to the reporting manager.
• Participate in exhibitions, conferences, workshops, seminars, and other promotional activities to generate leads and strengthen the company's market presence.

Internal Coordination

• Work closely with the Product Management, Marketing, Field Application, Service, and Finance teams to ensure effective customer engagement and business execution.
• Ensure timely communication of customer requirements, product feedback, and market intelligence to the relevant internal stakeholders.
• Take ownership of assigned opportunities and ensure consistent follow-through until order closure and successful customer handover.

Qualifications

Education

• M.Sc. in Biotechnology, Life Sciences, or a related discipline.
• B.Tech./B.E. in Biotechnology or a relevant field.

Experience

• 0–2 years in sales, business development, or customer-facing roles.
• Freshers with strong communication skills and a genuine interest in technical sales may also apply.

Skills & Attributes

• A proactive, self-driven, and target-oriented individual with a strong interest in sales and business development.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong customer engagement and relationship-building abilities.
• A willingness to learn technical products and understand scientific applications.
• Good planning, organisational, and follow-up skills.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Willingness to travel extensively within the assigned territory.
• Proficiency in MS Office.
• Familiarity with CRM software is an advantage.
• Prior experience in institutional sales, B2B sales, scientific instrumentation, biotechnology, or life sciences will be an advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated against measurable business objectives, including:

• Achievement of assigned sales and revenue targets.
• New customer acquisition and enquiry generation.
• Conversion rate of qualified enquiries into orders.
• Growth of existing accounts and repeat business.
• Accuracy of sales pipeline management and forecasting.
• Timely collection of outstanding payments.
• Frequency and effectiveness of customer engagement.
• Quality and timeliness of CRM updates and sales reporting.