Marketing Executive

About the Role

HeyEV is seeking a proactive, execution-oriented Offline Marketing Executive to drive ground-level marketing initiatives and customer acquisition across its network of centers. This role focuses on planning and executing offline campaigns, local brand visibility, customer outreach, dealer partnerships, and lead generation. The candidate will primarily work from HQ, with periodic visits to HeyEV centers and local markets.

Key Responsibilities

• Offline Marketing Campaigns

• Plan and execute offline marketing campaigns to generate customer enquiries for HeyEV's EV financing and battery leasing solutions.

• Coordinate the production and distribution of pamphlets, banners, standees, posters, signboards, and other marketing collateral.

• Organise local activations, driver meetings, promotional camps, roadshows, and awareness programmes.

• Identify suitable locations for campaigns, including e-rickshaw markets, driver hubs, dealer clusters, and charging points.

• Ensure consistent branding and marketing visibility across HeyEV centers.

• Local Partnerships & Outreach

• Build referral partnerships with e-rickshaw dealers, mechanics, driver associations, parking operators, and other relevant local businesses.

• Develop and execute referral campaigns to generate qualified customer leads.

• Coordinate with center managers and sales teams to support local customer acquisition.

• Explore cost-effective offline channels to increase brand awareness and customer conversions.

• Centre-Level Marketing Execution

• Periodically visit HeyEV centers to assess marketing requirements and ensure campaign implementation.

• Coordinate with center managers to execute city-specific marketing activities.

• Ensure marketing materials are available, installed, and used effectively.

• Follow up on campaign execution and resolve coordination issues.

• Vendor & Budget Management

• Coordinate with printers, local advertising vendors, event organisers, and activation agencies.

• Obtain quotations, negotiate costs, and ensure timely delivery of marketing materials.

• Track campaign expenditure against approved budgets.

• Maintain records of vendors, marketing collateral, campaigns, and execution status.

• Performance Tracking

• Track leads generated through offline campaigns and referral partnerships.

• Monitor center visits, qualified enquiries, installations, and campaign-level acquisition costs.

• Maintain campaign trackers and share weekly performance reports.

• Recommend improvements based on lead quality and campaign outcomes.