Social Media Coordinator, Apprenticeship

About the Role

• This is a part-time, hybrid role based in New York, NY, with flexibility for some work from home.
• This apprenticeship lasts 12 months.
• The role is responsible for planning, creating, and publishing social media content across platforms to highlight Silverlining Development’s projects, brand, and community initiatives.

About Silverlining Development

• A real estate developer focused on creating high-quality residential and commercial properties.
• Committed to thoughtful design, responsible construction practices, and projects that enhance local communities.
• Collaborates with partners to deliver long-term value.
• Offers opportunities to contribute to impactful projects in a dynamic, fast-paced environment in New York, NY.

Key Responsibilities

• Drafting posts.
• Designing visual content with available tools.
• Scheduling content.
• Monitoring engagement.
• Responding to comments and messages in a professional manner.
• Tracking basic performance metrics.
• Supporting digital marketing campaigns.
• Collaborating with internal teams to ensure messaging is consistent and aligned with overall marketing goals.

Requirements & Tech Stack

• Ability to develop and execute Social Media Content Creation and Social Media Marketing activities across major platforms (e.g., Instagram, TikTok).
• Strong Communication and Writing skills, with attention to clarity, tone, and brand consistency.
• Foundational understanding of Digital Marketing principles, including audience targeting and engagement strategies.
• Experience using social media management tools and basic graphic or video editing software is beneficial.
• Organizational skills to manage a posting calendar, meet deadlines, and handle multiple tasks in a fast-paced environment.
• Ability to work effectively in a hybrid setting, collaborating in person in New York, NY, and remotely as needed.

Qualifications

• At least 18 years of age.
• U.S. citizen or have the right to work in the U.S.
• Available to commit to a 2000-hour competency-based apprenticeship program (approximately 12 months).
• Strong verbal and written communication skills in English.
• High school diploma or equivalent.
• Relevant coursework, training, or practical experience in marketing, communications, or a related field is preferred.