Business Development Representative

About the Role

The Scale BDR on the General Business team is the engine behind Braze's mid-market growth. You'll partner with Account Executives to identify, engage, and qualify prospects at companies with up to 1,000 employees, helping B2C brands discover how Braze can transform their customer engagement. This is a high-impact role where you'll blend volume-driven outreach with personalized, consultative prospecting. You'll research accounts, craft relevant messaging, and create opportunities that directly fuel Braze's pipeline.

Key Responsibilities

• Prospect into mid-market accounts across industries like retail, media, fintech, and travel
• Generate qualified meetings for the Scale AE team through outbound outreach (email, phone, LinkedIn)
• Research accounts to identify pain points around customer engagement, cross-channel messaging, and data activation
• Collaborate with AEs to develop territory strategies and prioritize high-potential accounts
• Manage your own meetings, bringing in internal stakeholders as needed
• Maintain accurate activity and pipeline data in Salesforce

What Success Looks Like

• Consistently hitting or exceeding monthly meeting and pipeline targets
• Building a repeatable outreach motion that balances efficiency with personalization
• Developing strong product knowledge to speak credibly about Braze's value to prospects
• Generating the volume and value of deals required to hit quota and bring great new brands to Braze

Requirements & Tech Stack

• Communication: Strong written and verbal skills; ability to craft compelling, concise outreach and explain your reasoning.
• Coachability: Eager to learn, take feedback, and iterate quickly.
• Resilience: Comfortable with rejection; motivated by targets and competition.
• Curiosity: Genuine interest in martech, SaaS, and how brands connect with customers.
• Organization: Ability to manage high volume without sacrificing quality or personalization.
• Experience with Salesforce, Outreach, or similar sales tools (Nice to Have)
• Familiarity with the customer engagement, marketing automation, or CDP space (Nice to Have)
• Background in a fast-paced startup or high-growth environment (Nice to Have)

Qualifications

• 6+ months in outbound prospecting in sales, customer-facing, or high-activity roles.
• Candidates early in their sales career are encouraged to apply; training and ramp support are built into this role.

Why Join

• Clear path to Senior Business Development and Account Executive (AE) roles: Structured development with dedicated manager coaching and enablement.
• High visibility: Work closely with AEs and leadership; your impact on pipeline is measurable and recognized.
• Collaborative culture: Team environment built on sharing wins, best practices, and continuous improvement.
• Competitive compensation: Base salary plus uncapped commission tied to qualified meetings and pipeline generated.