Financial Analyst

About the Role

As Financial Analyst – Food & Beverage and Marketing at Cinemark, you will connect guest responses to marketing with their concession stand purchases. Reporting to the Finance Manager – Marketing and working closely with the Finance Manager – Food & Beverage, your focus will be on Marketing finance, including loyalty and subscription economics, promotion ROI, digital channels, and the marketing budget. Your Food & Beverage responsibilities will center on areas where the two intersect: F&B promotions, mobile ordering, and digital menu boards.

Key Responsibilities

• Loyalty, Subscription and Promotion Analysis
• Maintain loyalty and subscription reporting on membership, retention, and member F&B spend.
• Measure the ROI of value-day and discount programs using pre/post analysis.
• Analyze ticket and F&B combo promotions for impact on attendance, incidence, and per cap.
• Build promotion post-mortems summarizing results, payback, and lessons learned.
• Digital Channels
• Maintain app, web, and mobile ordering dashboards, tracking conversion and F&B attach rates.
• Analyze digital menu board results with the Finance Manager – Food & Beverage.
• Marketing Budget and Partnerships
• Track media, agency, and campaign spend against budget and forecast, explaining variances.
• Prepare marketing accruals with Accounting and maintain forecast inputs.
• Model the impact of brand and studio partnerships, sponsorships, and co-promotions.
• Reporting and Data
• Build monthly reporting packages that connect Marketing and F&B results.
• Validate marketing, digital, and point-of-sale data before results are reported.

Requirements & Tech Stack

• Excel skills, including building and maintaining models.
• Comfort working with large data sets and turning them into clear findings.
• Strong attention to detail and a commitment to accurate, well-documented work.
• Clear communication, including explaining results to marketing and operations partners.
• Curiosity, initiative, and the ability to manage multiple deadlines.

Qualifications

• Bachelor’s degree in Finance, Accounting, Economics, or a related field.
• 0–2 years of experience; new grads with finance or accounting internships are welcome.

Preferred

• Experience with Power BI or SQL.
• Exposure to an enterprise planning tool such as Anaplan.
• Exposure to marketing analytics, promotion measurement, or loyalty programs.
• Internship or work experience in retail, restaurant, entertainment, or consumer marketing.

Work Arrangement

• This is a hybrid role based at our corporate headquarters in Plano, Texas, with three days per week in the office.