GTM Manager

About the Role

Anker Innovations is seeking a motivated and detail-oriented Go-to-Market (GTM) Specialist to join their North American Business Team. This role is ideal for an early-career professional interested in sales operations, product launches, channel marketing, and cross-functional business coordination within a fast-growing consumer technology company.

Responsibilities

• Support coordination between internal teams (sales, marketing, operations, product management) on go-to-market initiatives and daily business activities.
• Assist with product launch planning, sales tracking, and channel execution across retail and distribution partners.
• Monitor sales performance and inventory trends against forecasts, and help identify potential risks or opportunities.
• Support demand planning and forecasting activities by collecting and organizing business data.
• Coordinate sample shipments, marketing materials, displays, and other launch-related logistics.
• Conduct market and competitive research to help provide business insights and recommendations.
• Help maintain pricing files, product information, and retail data accuracy across accounts.
• Assist in preparing reports, presentations, and business reviews for internal and external stakeholders.
• Identify operational inefficiencies and suggest process improvements to support team productivity.
• Collaborate with cross-functional teams to support key customer requests and ongoing business initiatives.

Requirements & Tech Stack

• Bachelor's degree in Business, Marketing, Communications, Supply Chain, or a related field.
• 0 to 2 years of relevant experience in sales support, business operations, marketing, retail, or related fields.
• Strong organizational skills with high attention to detail.
• Comfortable managing multiple projects and priorities in a fast-paced environment.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Excel, Google Sheets, and PowerPoint.
• Analytical mindset with the ability to work with data and identify trends.
• Self-starter with a willingness to learn and take initiative.
• Ability to collaborate effectively with cross-functional and multicultural teams.
• Bilingual in English and Mandarin preferred.

Location

Onsite at our Bellevue, WA office

Compensation

• Base salary range: $80,000 - $90,000 annually.
• Compensation may vary based on qualifications, skills, competencies, experience, and location.
• Potential eligibility for additional discretionary bonuses/incentives/restricted stock units.