Time / Internship

Key Responsibilities

• Livestream Operations & Execution: Support the day-to-day execution of TikTok livestreams, including product management, adding/removing and reordering products, promotional campaigns, Flash Sales, Giveaways, and other backend operations to ensure each livestream runs smoothly.
• Livestream Pacing & Sales Strategy: Monitor livestream performance in real time and adjust product sequencing, presentation timing, promotional moments, and overall sales pacing as needed. Work closely with livestream hosts to improve audience engagement and sales conversion.
• Real-Time Data Monitoring & Optimization: Monitor key performance metrics such as GMV, hourly GMV, CTR, CVR, viewer entry rate, and average watch time. Identify performance changes or potential issues and make timely adjustments based on real-time data and livestream conditions.
• Host Coordination & On-Site Support: Communicate with livestream hosts in real time to provide product selling points, promotional updates, pacing reminders, customer questions, and engagement suggestions. Assist with unexpected situations during livestreams to ensure smooth execution.
• Pre-Live Preparation & Post-Live Review: Assist with pre-live preparation, including product sequencing, promotional setup, livestream backend configuration, and equipment checks. After each livestream, help organize and review key performance data, top-selling products, customer feedback, and operational issues.
• Continuous Performance Optimization: Analyze opportunities to improve product strategy, promotions, host coordination, and livestream pacing based on performance data and real-time observations. Collaborate with the team to continuously improve livestream efficiency, customer experience, and sales performance.

Requirements & Tech Stack

• Experience in TikTok Live operations, e-commerce livestreaming, or a related field is preferred (6 months–1 year).
• Candidates without direct livestream experience are welcome if they have experience or a strong foundation in E-commerce, Digital Marketing, Social Media, Sales, or related areas, possess a strong interest in livestream e-commerce, and have the ability to learn quickly.
• Experience using TikTok Shop Seller Center / TikTok LIVE backend tools is preferred, or the ability to quickly learn and master new tools and platforms.
• Strong interest in e-commerce and livestream performance data; understanding or willingness to learn key metrics such as GMV, CTR, CVR, viewer entry rate, and average watch time.
• Detail-oriented, responsible, and dependable, with strong communication and execution skills.
• Able to work effectively in a fast-paced livestream environment and remain calm and responsive during unexpected situations.
• Must be able to work on-site in Glendale, CA. This position is not remote.
• Must be able to coordinate with the team’s monthly scheduling needs and be interested in a stable, long-term working relationship.
• Must have valid U.S. work authorization.

Qualifications

• Bilingual in English and Chinese: Able to read Chinese-language internal materials from headquarters and communicate effectively with Chinese-speaking support teams.
• Experience with TikTok Live / e-commerce livestreaming operations in the U.S. market.
• Experience in Fashion, Apparel, Beauty, or DTC E-commerce.