Brand & Marketing Associate

About the Role

The Financialist is India's Digital Family Office, strategically backed by Zerodha. We are launching a new home loan brand and seeking a Brand & Marketing Associate to be part of its entire zero-to-one story. This role involves participating in brand strategy discussions and owning the execution of turning those decisions into live work.

Key Responsibilities

• Brand Strategy: Participate in strategy discussions on brand positioning, messaging, brand voice, and go-to-market. Bring consumer insights and competitor analysis to the table. Ensure all work remains on-brand.
• Content and Content Calendar: Own the content calendar end-to-end across Instagram, LinkedIn, YouTube, and the website. Plan, brief, publish, and track content. Build long-form, organic content (guides, explainers, blogs) to earn trust.
• Influencer Campaigns: Manage creator and influencer campaigns from start to finish. This includes shortlisting creators, writing briefs, managing approvals and timelines, and tracking reach, engagement, and enquiries.
• Website and SEO: Conduct keyword research, write SEO content for the website and blogs, handle on-page optimisation, and track performance for rankings and conversions.
• Consumer Understanding and Experiments: Understand the home buyer's search behaviour, questions, and concerns. Identify relevant topics and test new formats, topics, and channels to grow reach and trust.
• AI-first Execution: Utilize AI daily for research, drafts, design, repurposing, and reporting. Build simple workflows and always check AI-generated output before it is published.

Requirements & Tech Stack

• Must Have:
• A marketing background with a degree or specialization in marketing (BMS, BBA, MBA, or PGDM).
• 0 to 2 years of marketing execution experience. Internships count.
• Strong fundamentals of branding and marketing: positioning, STP, the 4Ps, brand voice, and consumer behaviour.
• Demonstrated experience shipping real work (e.g., a campaign, content calendar, social page, influencer collaboration, or launch) with supporting data.
• Excellent clear, simple, and persuasive English writing skills. Hindi is a plus.
• Daily use of AI for real work, with a practice of verifying its output.
• Ownership of work: organized, punctual, and proactive follow-up.
• Comfortable working from the Mumbai office (Andheri East), 5 days a week.
• Good to Have:
• Experience in a D2C, fintech, BFSI, or real estate brand, or at a marketing/digital agency.
• Familiarity with Canva or Figma, and basic video editing.
• Experience with Google Analytics (GA4), Google Search Console, Meta Business Suite, or SEO tools.
• Curiosity about personal finance or real estate.
• Interest in fitness, health, or sports.

What You Get

• Opportunity to build a brand from zero to one with strategic input.
• Work at a Zerodha-backed company alongside finance professionals.
• Early ownership and opportunities for good ideas to be implemented.
• Be part of an AI-native team focused on efficiency.
• Direct mentoring from the brand builders.

The Details

• Location: Mumbai, in office (Boston House, Andheri East)
• Working Days: 5 days a week
• Type: Full-time
• Experience: 0 to 2 years in marketing
• Start: Immediate joining