Aspire Graduate Marketing Specialist

About The Role

LexisNexis seeks a proactive, detail-oriented B2B Marketing Specialist to support marketing initiatives that drive awareness, engagement, and demand for our AI-powered legal solutions. This is an exciting opportunity for an early-career marketing professional to build foundational B2B marketing skills within a global, purpose-driven organization while contributing to innovative, customer-focused campaigns.

Location: On-Site in Dayton, Ohio.

Relocation Assistance: This program does NOT provide relocation assistance.

Position Start Date: June 14, 2027

Graduation Qualifications: Candidates should have completed their studies in 2026 or expect to finish by May 2027.

Key Responsibilities

• Assist in the planning and execution of integrated marketing campaigns, including email, digital advertising, social media, and events/webinars.
• Provide campaign project management support using Monday.com and other tools to ensure clear communication on timelines and ownership.
• Collaborate with creative teams to deliver high-quality marketing assets that align with campaign objectives.
• Support Account-Based Marketing (ABM) initiatives targeting priority accounts and personas.
• Contribute ideas to enhance programs and share insights from campaign performance and customer engagement.
• Collaborate with internal teams and external vendors to develop marketing content, including blog posts, client success stories, infographics, and sales enablement materials.
• Research market trends and competitor activity to inform content development and positioning.
• Track campaign performance metrics and support reporting on engagement, conversions, and pipeline influence.

Requirements & Tech Stack

• Be pursuing or have recently completed a bachelor’s degree in Marketing, Communications, Business, or a related field.
• Display an interest in technology, marketing, and the legal industry.
• Ability to analyze campaign data and identify opportunities for improvement.
• Ability to learn and use marketing automation, CRM, and analytics tools.
• Demonstrated organizational skills and attention to detail, with the ability to manage multiple priorities and projects.
• Creative and proactive, with the ability to contribute ideas and work effectively in a collaborative environment with evolving priorities.
• Have excellent written and verbal communication skills to interact with team members and stakeholders effectively.
• Demonstrate a learning-oriented approach and an interest in collaborating with colleagues on new ideas.