Junior Performance Marketer (Creative Agency)

About the Role

Mantle International is looking for a Performance Marketer to drive measurable business growth through paid media. You will manage campaigns focused on qualified lead generation and product sales for multiple brands in a fast-paced creative agency environment. The role requires comfort with data, paid media platforms, audiences, creatives, and conversion journeys, with an understanding that effective performance marketing focuses on acquiring the right leads, not just any leads.

Key Responsibilities

• Plan, launch, monitor, optimize, and scale paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, snapchat ads, and other relevant platforms.
• Develop paid-media strategies aligned with client goals, such as lead generation, sales, website traffic, app installs, awareness, or remarketing.
• Manage day-to-day campaign operations, including budgets, bids, pacing, allocation, and optimization to meet performance targets efficiently.
• Track and analyze performance using key performance indicators (KPIs) including impressions, CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS, revenue, and lead quality.
• Collaborate with designers, copywriters, social-media managers, and clients to create, test, and refine high-performing ad creatives, hooks, messaging, and landing pages.
• Prepare weekly and monthly performance reports featuring clear insights, next steps, and recommendations for clients and internal teams.
• Demonstrate strong analytical and critical-thinking skills to interpret campaign data, identify performance gaps, troubleshoot issues, and make data-backed optimization decisions.

Requirements & Tech Stack

• Agency experience and experience managing multiple client accounts are preferred.
• Strong understanding of paid-media fundamentals: campaign objectives, audience targeting, campaign structures, budget allocation, bidding strategies, remarketing, and full-funnel marketing.
• Hands-on knowledge of GA4, Google Tag Manager, Meta Pixel, Conversion API, event setup, and conversion tracking, with an understanding of accurate attribution and performance measurement.
• Strong understanding of key performance marketing metrics like CPC, CTR, CPM, CPL, CPA, conversion rate, ROAS, revenue, and lead quality, and their impact on campaign and business outcomes.
• Proficient with the following software and tools:
• Meta Ads Manager
• Google Ads
• GA4
• Google Tag Manager
• Meta Business Suite
• Looker Studio
• Excel/Google Sheets

Qualifications

• Fresher with internship experience to a minimum of 1 year of hands-on experience in performance marketing, paid media, digital advertising, or a similar role.