Digital Marketing Specialist

About the Role

The Digital Marketing Specialist role is a full-time, on-site position based in Noida. This role involves planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, and display, aligned with client and internal business goals.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across search, social media, and display channels.
• Manage social media accounts, create and schedule content, and monitor engagement.
• Ensure brand consistency across all digital platforms.
• Track and analyze campaign performance using web analytics tools.
• Prepare reports and insights on campaign performance.
• Recommend data-driven improvements to increase reach, traffic, and conversions.
• Collaborate with design, content, and development teams.
• Coordinate with clients or internal stakeholders.
• Stay current with digital marketing trends and platform best practices.

Requirements & Tech Stack

• Digital Marketing
• Online Marketing
• Multi-channel campaigns
• Social Media Marketing
• Content planning
• Audience engagement
• Platform management
• Web Analytics tools (e.g., Google Analytics, Search Console)
• SEO
• Search ads (Google)
• Social ads (Meta)
• Conversion optimization
• Marketing automation tools (advantage)
• CRM platforms (advantage)
• Ad managers (advantage)

Qualifications

• Strong skills in Digital Marketing and Online Marketing, with experience managing multi-channel campaigns.
• Proficiency in Social Media Marketing, including content planning, audience engagement, and platform management.
• Ability to use Web Analytics tools (e.g., Google Analytics, Search Console) to track performance and optimize campaigns.
• Excellent Communication skills for collaborating with cross-functional teams and engaging with clients or stakeholders.
• Hands-on experience with SEO, search and social ads (Google & Meta), and basic conversion optimization is preferred.
• Familiarity with marketing automation tools, CRM platforms, or ad managers is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Noida.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.