Software Engineer

About the Role

We are looking for a detail-oriented and technically skilled Software Engineer to join our team. The candidate will be responsible for developing responsive HTML email templates, managing email campaign execution, implementing email automation, testing email deliverability, and maintaining campaign-related data. The ideal candidate should have a basic understanding of HTML, CSS, email marketing technologies, and database management. A willingness to learn, troubleshoot technical issues, and work in a fast-paced environment is essential.

Key Responsibilities

• HTML Email Development
• Design, develop, and maintain responsive HTML email templates compatible with different email clients and devices.
• Use HTML and CSS to create visually appealing and mobile-friendly email newsletters.
• Update and optimize existing email templates based on campaign requirements.
• Ensure proper rendering, formatting, links, images, and layouts across different email clients.
• Email Campaign Execution
• Execute bulk email campaigns using internal platforms, email servers, and campaign management tools.
• Configure campaign settings, including sender details, subject lines, email content, and tracking parameters.
• Ensure campaigns are scheduled and executed accurately within the required timelines.
• Coordinate with the relevant teams to understand campaign objectives and requirements.
• Email Automation and Personalization
• Implement and manage email automation processes to streamline campaign execution.
• Incorporate dynamic content, personalization, and campaign-specific elements into email templates.
• Identify opportunities to improve the efficiency and accuracy of email campaign workflows.
• Email Testing and Optimization
• Conduct SMTP and email delivery tests to identify and troubleshoot technical issues.
• Test email templates for responsiveness, compatibility, broken links, image display, and formatting errors.
• Assist with subject-line testing, A/B testing, and content optimization.
• Monitor campaign performance and investigate delivery-related issues, including bounces and spam placement.
• Database Management and Data Segmentation
• Maintain and organize email campaign databases and contact lists.
• Segment and process campaign data according to specific offers, target audiences, and campaign requirements.
• Perform data validation and quality checks to minimize errors and duplicate records.
• Handle campaign data securely and follow applicable data protection requirements.
• Technical Troubleshooting and Maintenance
• Identify and resolve issues related to HTML templates, SMTP configurations, email execution, and campaign workflows.
• Assist in maintaining email servers, campaign tools, and related technical systems.
• Coordinate with internal technical teams to resolve delivery, configuration, and performance issues.
• Document technical issues and maintain records of campaign testing and execution.
• Compliance and Best Practices
• Follow applicable email marketing regulations, data privacy requirements, and company policies.
• Ensure that email campaigns use appropriately sourced data and follow consent, suppression, and unsubscribe requirements wherever applicable.
• Follow email authentication and deliverability best practices, including SPF, DKIM, and DMARC, as relevant to the role.
• Maintain the confidentiality and security of campaign data and company information.

Requirements & Tech Stack

• HTML
• CSS
• Responsive Web Design
• HTML Email Development
• SQL (preferred)
• Database Management (preferred)
• SMTP (familiarity is an advantage)
• Email Servers (familiarity is an advantage)
• Email Delivery Concepts (familiarity is an advantage)
• JavaScript (basic understanding is an added advantage)
• Scripting/Programming Concepts (basic understanding is an added advantage)
• SPF, DKIM, DMARC (knowledge is desirable)
• Email Marketing Platforms (familiarity is a plus)
• Campaign Management Tools (familiarity is a plus)
• Automation Systems (familiarity is a plus)

Qualifications

• BCA and MCA
• Strong analytical and problem-solving skills.
• Good attention to detail and accuracy.
• Ability to troubleshoot technical issues systematically.
• Good time management and ability to meet campaign deadlines.
• Willingness to learn new tools, technologies, and processes.
• Ability to work independently as well as collaboratively within a team.