Digital Marketing Executive

About the Role

We are a growing D2C fashion brand specializing in sarees and ethnic wear. We are looking for a creative, enthusiastic, and result-oriented Junior Digital Marketing Executive to help grow our online presence, increase website traffic, generate sales, and build our brand across digital platforms.

Key Responsibilities

• Social Media Marketing: Manage Instagram, Facebook, and other social media platforms, including content planning, posting, reels, stories, and audience engagement.
• Meta Ads: Assist in creating, managing, and optimizing Facebook and Instagram ad campaigns to drive website traffic, leads, and online sales.
• Performance Marketing: Monitor advertising performance, including ROAS, CTR, CPC, CPM, conversions, and customer acquisition cost.
• Content Planning: Coordinate with graphic designers, photographers, and video editors to create engaging saree product content, promotional creatives, and reels.
• Influencer Marketing: Identify and coordinate with fashion influencers, saree creators, and micro-influencers for collaborations.
• Website & E-commerce Support: Assist with product launches, offers, banners, product descriptions, and promotional campaigns on the website.
• SEO & Content Marketing: Support basic keyword research, product page optimization, and website content improvements.
• Analytics & Reporting: Track campaign results, website traffic, sales, and social media engagement using tools such as Meta Ads Manager and Google Analytics.
• Campaign Execution: Help plan and execute festive campaigns for Diwali, wedding season, Navratri, and other Indian festive occasions.
• Competitor Research: Monitor competitors, market trends, customer preferences, and new digital marketing opportunities in the saree and ethnic wear industry.

Requirements & Tech Stack

• Basic understanding of digital marketing and social media platforms.
• Knowledge of Instagram, Facebook, and Meta Ads Manager.
• Basic understanding of online advertising and e-commerce sales.
• Familiarity with Canva, Google Analytics, or similar tools is an advantage.
• Good communication, creativity, analytical thinking, and organizational skills.
• Willingness to learn, experiment, and work in a fast-paced D2C environment.