Growth Associate

About Kuku

Kuku is one of India's fastest-growing digital storytelling companies, founded in 2018. They build entertainment for a global audience across Kuku FM, Kuku TV, Guru, and FreeDrama. Their apps have achieved over 400 million downloads and serve more than 10 million paying subscribers, with stories reaching audiences in India and internationally, including the US.

About The Role

Kuku is seeking a proactive, detail-oriented Growth Associate to manage day-to-day campaign operations. This role focuses on setting up, managing, and launching Meta and Google Ads campaigns accurately and efficiently, serving as the operational link between marketing strategy and technical deployment.

Key Responsibilities

• Campaign Deployment: Set up, QA, and launch Meta and Google Ads campaigns, ensuring flawless deployment of targeting, budgets, and creative assets.
• Platform Optimisation: Monitor daily ad budgets, adjust bids, and perform routine campaign health checks to maximize ROI.
• Tracking & Integration: Implement and troubleshoot tracking pixels, UTM parameters, and API integrations for accurate data flow between ad platforms, CRM, and marketing automation tools.
• A/B Testing: Conduct continuous tests on ad copy, creatives, and audience segments to improve performance and reduce acquisition costs.
• Reporting & Documentation: Build and maintain performance dashboards, standardize naming conventions, and organize operational resources.
• Cross-Functional Collaboration: Work closely with Marketing, Content, and Finance teams to support project execution and operational workflows.
• Process Improvement: Identify workflow gaps and propose practical improvements for speed, accuracy, and efficiency.

Requirements & Tech Stack

• Proven, hands-on experience in Meta Ads Manager and Google Ads, with a track record of taking campaigns live.
• Strong organizational skills and attention to detail in budget allocation, bidding strategies, and audience targeting.
• Comfort with spreadsheets, data analysis, and documentation to assess campaign effectiveness.
• Ability to coordinate with multiple stakeholders and follow up effectively.
• A proactive attitude and eagerness to learn in a fast-paced environment.
• Skills: time management, performance data management, documentation & record keeping, advanced spreadsheet skills, pixel tracking & CRM integrations, cross-functional coordination, Meta & Google Ads execution.
• Good to have: Google Ads or Meta Blueprint certifications.

Qualifications

• Bachelor's degree in Business, Mass Communication, Media, Operations, or a related field.