Content Strategist & Marketing

About the Role

This role is an opportunity to work across content creation, social media marketing, customer support, and sales in an early-stage startup. You will gain broad exposure to different business functions.

Key Responsibilities

Content Creation

• Shoot and edit short-form videos (e.g., Instagram Reels, YouTube Shorts).
• Create content showcasing the product, features, and customer stories.
• Design posters, thumbnails, and social media creatives.
• Brainstorm new content ideas based on current trends.
• Maintain consistency in brand visuals and communication.

Social Media & Marketing

• Manage and grow social media presence.
• Research trending content, formats, and campaign ideas.
• Plan and execute online and offline marketing activities.
• Analyze content performance and identify effective strategies.
• Create marketing campaigns and promotional materials.

Customer Support

• Interact with customers to help them understand and use the product.
• Communicate customer problems to the team.
• Resolve basic customer queries and issues.
• Collect customer feedback and identify common problems.
• Improve customer experience based on conversations.

Sales & Business Growth

• Talk to potential customers and introduce the product.
• Assist in generating and following up with leads.
• Understand customer requirements and explain product benefits.
• Support offline and online sales activities.
• Learn about customer purchasing decisions.
• Maintain basic records of leads, follow-ups, and customer interactions.

Working With the Team

• Work closely with founders and team members across different areas.
• Participate in brainstorming sessions and contribute ideas.
• Take ownership of assigned tasks.
• Learn from customer interactions and feedback.
• Experiment, learn, and take on new responsibilities.

Requirements & Tech Stack

• Basic knowledge of video shooting and editing.
• Comfortable appearing on camera and speaking in videos.
• Familiarity with design tools like Canva, Photoshop, Figma, or similar.
• Understanding of Instagram, YouTube Shorts, and social media trends.
• Good communication and interpersonal skills.
• Willingness to interact with customers and understand their needs.
• Creative thinking and willingness to experiment.
• Basic understanding of marketing and sales is a plus.

Qualifications

• Available for full-time, in-office work in BTM Layout, Bangalore.
• Students, freshers, or candidates with some experience in content creation, marketing, sales, or customer interaction.
• Creative, curious, comfortable talking to people, and excited to work in an early-stage startup.
• Willing to learn how a startup grows.