Growth Marketing Specialist

About the Role

We are looking for a technically skilled Digital Marketing Specialist who understands how to generate measurable business growth through data-driven marketing strategies. This role is ideal for someone who enjoys experimenting, analyzing, optimizing, and scaling digital campaigns across multiple channels. Whether you have industry experience or have built strong practical skills through internships, freelance work, certifications, or personal projects, we would like to hear from you. If you enjoy solving marketing problems using analytics, automation, SEO, paid advertising, and AI-powered tools, this role is for you.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns.
• Manage Google Ads, Meta Ads, LinkedIn Ads, and other paid advertising platforms.
• Perform keyword research and implement both On-Page and Off-Page SEO strategies.
• Conduct technical SEO audits and resolve website optimization issues.
• Improve website performance, indexing, crawlability, and Core Web Vitals.
• Monitor campaign performance using Google Analytics (GA4), Google Search Console, and other analytics tools.
• Create reports and dashboards to measure KPIs and marketing ROI.
• Build and optimize landing pages for higher conversion rates.
• Perform A/B testing to improve campaign and website performance.
• Implement conversion tracking using Google Tag Manager.
• Execute email marketing and marketing automation campaigns.
• Optimize conversion funnels and customer acquisition strategies.
• Research competitors and identify new growth opportunities.
• Collaborate with the design, content, and development teams.
• Stay updated with the latest digital marketing trends, AI tools, and search engine algorithm updates.

Requirements & Tech Stack

We expect candidates to have hands-on knowledge in most of the following:

Search Engine Optimization (SEO)

• Keyword Research
• On-Page SEO
• Off-Page SEO
• Technical SEO
• Local SEO
• Schema Markup
• Link Building
• SEO Audits
• Website Speed Optimization
• Core Web Vitals

Paid Advertising

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Remarketing Campaigns
• Performance Marketing
• Campaign Budget Optimization

Analytics & Tracking

• Google Analytics (GA4)
• Google Search Console
• Google Tag Manager
• Conversion Tracking
• UTM Tracking
• KPI Reporting
• Dashboard Creation

Website & CMS

• WordPress
• Landing Page Optimization
• Basic HTML/CSS knowledge
• Website Performance Optimization

Email & Automation

• Email Marketing
• Marketing Automation
• CRM Integration
• Lead Nurturing Campaigns

Content & AI

• Content Strategy
• AI-assisted Content Creation
• Prompt Engineering for Marketing
• Basic Copywriting
• Content Optimization

Additional Skills

• Conversion Rate Optimization (CRO)
• A/B Testing
• Competitor Analysis
• Funnel Optimization
• Data Analysis
• Marketing Research

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Computer Science, or a related field.
• Certifications in Google Ads, Google Analytics, HubSpot, Meta Blueprint, SEMrush, or similar platforms are a plus.
• Portfolio, case studies, internship experience, freelance work, or personal projects demonstrating digital marketing skills are highly valued.

What We're Looking For

• Analytical mindset with strong problem-solving skills.
• Curiosity to learn and adapt to new technologies.
• Ability to work with data and make informed decisions.
• Excellent communication and teamwork.
• Self-motivated with strong attention to detail.
• Passion for continuous learning in digital marketing and AI.