Marketing Coordinator

About the Role

Entry-level marketing role supporting the marketing department on projects and initiatives that support organizational goals.

Key Responsibilities

• Support marketing projects, initiatives, and organizational goals.
• Manage the marketing calendar and assist with organizing events, trade shows, and other marketing activities.
• Work with agency partners to create and review multi-media graphic design options, functionality, and programming needs.
• Create communication assets for online, in-store, trade events, and internal communications.
• Develop and support marketing collateral, including exhibits, show and dealer consumer graphics, brochures, literature, posters, banners, displays, coupons, and packaging.
• Ensure marketing collateral is accurate, consistent, and compliant with required standards.
• Support social media advertising and marketing on platforms such as Facebook and Instagram.
• Measure and report social media engagement statistics and recommend improvements.
• Contribute to online search marketing content, including keywords and analytical reporting.
• Support go-to-market deliverables required for successful product launches.
• Produce photography assets using Pentax camera equipment in studio and on location for product launches, social media campaigns, sample photography, and workshops.
• Coordinate marketing collateral inventory and delivery to appropriate channels to maximize return on investment.
• Assist with trade show booth setup and post-event activities, including sample inventory and product and collateral shipments.
• Manage camera sample inventory and coordinate product loan requests, including fulfillment, tracking, and shipment of review units to media in partnership with the PR team.
• Coordinate and maintain vendor communication and mutually beneficial relationships with customers, vendors, and sales teams.
• Work with internal resources and external vendors to support event and trade show planning.
• Support marketing communication projects and initiatives.
• Perform other duties and responsibilities as assigned.

Requirements & Tech Stack

• Bachelor’s degree in Marketing or a related field.
• Prior graphic design experience with competent graphic design software skills.
• Project management experience.
• Social media marketing experience.
• Understanding of graphic design fundamentals.
• Strong interpersonal and communication skills with the ability to work effectively with customers, vendors, coworkers, executives, and management.
• Strong organizational skills and attention to detail.
• Demonstrated creativity, foresight, and judgment in anticipating and solving complex problems.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Comfortable working with cross-functional teams.
• Ability to manage multiple priorities in a fast-paced work environment.
• Ability to lift products and stand or move for extended periods when organizing and attending industry events and trade shows.
• Ability to sit for lengthy periods and use vision and hands for computer and office equipment duties.
• Occasional travel required.
• Driving required.
• Business casual dress code; jeans and a nice top are acceptable.