Content Marketing Intern

About the Role

As a Content Marketing Intern, you will work closely with Avenue Z’s marketing team to create useful, on-brand content that strengthens the company’s visibility and communicates its expertise. You’ll help optimize content for search engine optimization (SEO) and answer engine optimization (AEO)—making it easier for people to find, understand, and surface Avenue Z’s insights across traditional search and AI-powered answer experiences. You’ll contribute to content across blog posts, landing pages, email campaigns, and social media, combining thoughtful research, clear writing, and practical optimization. This is a hands-on opportunity to learn how content strategy supports brand awareness, thought leadership, recruitment, and company culture.

Key Responsibilities

• Research topics, audience questions, search intent, and relevant keywords to inform content ideas and briefs.
• Draft and refresh high-quality content—including blog posts, landing pages, email campaigns, and social media—that promotes Avenue Z’s services, expertise, culture, and team.
• Apply on-page SEO fundamentals, such as clear headings, title tags and meta descriptions, relevant internal links, and naturally integrated keywords.
• Structure content to support AEO and useful search results, including concise answers, descriptive headings, FAQs, and clear, well-supported explanations.
• Review existing content and recommend updates that improve clarity, relevance, discoverability, and usefulness over time.
• Learn to use WordPress to publish and update website content, applying editorial and on-page SEO best practices.
• Collaborate with the marketing team to refine brand messaging and maintain consistency across channels.
• Use AI tools (e.g., ChatGPT, Peec, and Profound) to support research, brainstorming, outlining, and editing; verify information and apply editorial judgment before publishing.
• Research industry trends, competitors, and emerging search and content practices to inform the team’s work.
• Support culture-focused content, including employee spotlights, event recaps, and behind-the-scenes features.
• Assist with campaigns for recruitment, company events, and thought leadership.
• Edit and proofread content for accuracy, clarity, accessibility, and alignment with Avenue Z’s brand voice.
• Help track content performance and use learnings to inform future updates and ideas.
• Manage priorities across multiple projects in a fast-paced, team-oriented environment.

What You’ll Gain

• Practical experience creating and optimizing content for SEO and AEO.
• A deeper understanding of how search intent, useful content, and on-page optimization support discoverability.
• Hands-on exposure to content planning, brand messaging, and performance-informed updates.
• Experience using AI tools thoughtfully in a content workflow, with an emphasis on accuracy and editorial review.
• Insight into how marketing supports recruitment, employee engagement, thought leadership, and brand visibility.
• Time-management and organizational skills while contributing to meaningful projects across the company.

Requirements & Tech Stack

• Currently pursuing a degree in Communications, Marketing, Advertising, or a related field, or have relevant internship or work experience.
• Strong writing and editing skills, with attention to detail and an ability to explain ideas clearly.
• Interest in SEO, AEO, digital content, or how people discover information online; prior experience is a plus, not a requirement.
• Familiarity with basic content creation tools (e.g., Microsoft Office or Google Workspace); familiarity with AI tools is a plus.
• Familiarity with basic content management systems (e.g., WordPress) and ability to edit, stage, publish digital content.
• Curious, research-oriented approach and willingness to learn new tools and best practices.
• Ability to manage multiple assignments and meet deadlines in a collaborative environment.
• Ability to commit to 20–40 hours per week during the semester.
• This internship is compensated at $20 per hour.
• Access to a reliable laptop for the duration of the internship.