Organic Social Media Manager & Content Creator

About the Role

This is the brand’s first Lead Social Creator, responsible for building the brand’s organic social presence from the ground up. The role involves creating consumer pull that complements paid marketing efforts, starting with minimal existing organic presence and with full support from the CMO and founder. The position is located in Central Kentucky (hybrid, split between home and the brand’s manufacturing facility).

Key Responsibilities

• Build organic social strategy and output, with an estimated 80% focus on brand positioning and impression efficiency, and 20% on building a community.
• Create content hands-on, both in front of and behind the camera, and utilize AI tools.
• Collaborate with plant employees as recurring characters in content.
• Mine the brand’s library of top-performing paid social content and b-roll to adapt for organic use.
• Provide precise direction to an editing team on hooks, transitions, and pacing.
• Research and adapt emerging trends to create on-brand content, focusing on hooks, dwell time, and engagement.
• Drive organic impressions per dollar, engagement rate, and weekly content output.
• Diagnose content performance to achieve compounding month-over-month results.
• Categorize content by strategic theme and report on mix and performance.
• Tell authentic stories about the factory, the brand’s giving program, and cleaning education.

Requirements & Tech Stack

• Proven track record of growing an audience as a social creator, ideally for a CPG, DTC, or retail brand.
• Demonstrated success on Instagram and TikTok.
• On-camera energy and personality.
• Strong understanding of content and trends, paired with an analytical mindset to improve performance.
• Performance marketing perspective, considering hooks, tension, dwell time, and engagement.
• Comfortable working on a factory floor with employees and in content meetings.
• Portfolio showcasing creativity and resourcefulness.
• Ability to move fast, ship often, and be measured on results.
• Must live in or near Central Kentucky, or be open to relocating, with the ability to be at the plant for filming days.