Sales Development Representative (Entry-level)

About the Role

The Sales Development Representative (SDR) identifies, engages, and qualifies prospective customers to create sales pipeline opportunities for the Account Executive team. This role is the first point of contact for many prospects and is critical in driving revenue growth through outbound prospecting, inbound lead follow-up, and customer engagement. This is an opportunity for an early-career sales professional interested in developing a career in technology sales. The successful candidate will gain hands-on experience in prospecting, account research, business communications, CRM management, and modern sales methodologies while working closely with sales and marketing teams in a fast-paced, growth-oriented environment.

About A10 Networks

A10 Networks enables secure and reliable application delivery for businesses and service providers. Our mission is to empower organizations to run applications faster, smarter, and more securely across hybrid cloud environments. Founded in 2004, A10 Networks is based in San Jose, Calif. and serves over 7,000 customers globally.

Key Responsibilities

• Generate qualified sales meetings and pipeline opportunities through outbound prospecting activities including phone calls, email campaigns, LinkedIn outreach, and social selling.
• Follow up promptly on inbound leads generated through marketing programs, website inquiries, events, webinars, and partner referrals.
• Conduct account- and prospect research to identify key decision-makers, business challenges, and potential opportunities.
• Qualify prospects using established qualification methodologies and document findings in CRM systems.
• Schedule introductory meetings and discovery calls for Account Executives.
• Manage and maintain accurate prospect- and activity records within Salesforce or other CRM platforms.
• Support website chat, inbound sales inquiries, and lead routing processes.
• Collaborate closely with marketing to provide feedback on lead quality, campaign effectiveness, and market trends.
• Meet or exceed monthly activity, meeting-setting, and pipeline generation targets.
• Participate in ongoing sales training, coaching, and professional development programs.
• Stay current on company products, industry trends, competitive offerings, and customer use cases.

Success metrics include: Qualified meetings set, Sales pipeline generated, Lead response time, Prospect engagement rates, CRM data quality and activity compliance.

Requirements & Tech Stack

• Bachelor's degree in Business, Marketing, Communications, or a related field preferred.
• Strong verbal and written communication skills.
• Comfortable making outbound prospecting calls and engaging with senior business and technical decision-makers.
• Demonstrated ability to learn quickly and adapt in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Self-motivated with a competitive drive and desire to build a career in sales.
• Basic proficiency with Microsoft Office, Google Workspace, or similar productivity tools.
• Experience with CRM platforms such as Salesforce is a plus but not required.
• Experience with LinkedIn Sales Navigator, outreach tools, or sales engagement platforms is a plus.
• Ability to work collaboratively within a team environment while managing individual goals and responsibilities.