Amazon Brand Growth Strategist (Account Manager)

About the Company

Pirawna was founded in 2015 to help great consumer products grow on Amazon. We focus on marketing, listing optimization & management, inventory forecasting, and best-in-class seller strategies.

About the Role

The Brand Growth Strategist (BGS) is the most critical position in the pirawna operation. As a BGS, you exercise considerable judgment and independent discretion to develop Amazon marketing strategies for pirawna’s clients. You will have a portfolio of clients and work directly with them to develop and execute a marketing strategy with the primary focus being the improvement of the client’s profitability and overall revenue on the Amazon platform. With support from the pirawna Exec team and the VPs of Marketplace Strategy, you will be responsible for the day-to-day management of clients' accounts and be expected to make decisions on matters of significance for the clients’ businesses using a high level of discretion and expertise.

Key Responsibilities

• Develop, manage and execute the Amazon marketing strategy for a portfolio of clients.
• Compare and evaluate the use of various Amazon marketing strategies, such as pay-per-click (PPC) ads, promotions, lightning deals, affiliate links, and coupons; determine which strategy or strategies will appropriately market clients’ products for increased sales, revenues, and profits; and execute the strategy.
• Develop and execute the marketing strategy, and advise and communicate directly with clients without direction from superiors or supervision.
• Deliver accelerated sales trajectories for clients while also considering the impact those efforts will have on the profitability of the Amazon channel overall.

Additional Essential Functions

• Make recommendations and requests for monthly/quarterly/annual marketing budgets.
• Introduce clients to PPC concepts and develop strategies based on clients’ goals.
• Create optimized content for use on the platform including but not limited to: Brand Stores, A+ content, Amazon Posts, SEO friendly titles, backend keywords, etc.
• Oversee inventory levels and coordinate with client operations teams to always stay in stock.
• Design best-in-class Amazon catalog pages with a focus on SEO.
• Set up, monitor, analyze, optimize, and report on KPIs to drive results and communicate them well.
• Implement catalog changes including image uploads, title changes, new item set-up, etc.
• Provide innovation and catalog advancement ideas to help clients develop better-performing SKUs specifically designed to succeed on Amazon.
• Optimize product sales potential through meaningful content and images.

Qualifications

• 2+ years of experience in at least some of the following areas (willing to train in areas to fill gaps):
• eCommerce channels, especially Amazon.com.
• PPC Advertising.
• Detail-oriented with strong organizational and project management skills.
• Client/relationship management experience.
• Demonstrated experience as an effective team member with strong communication skills, reliability/integrity/maturity, and ability to self-start.
• Must be comfortable with the learning curve/constant change that comes with operating in a fast-moving, ever-changing world of Amazon.
• Must be a team player.
• Comfortable with datasets, spreadsheets, trend analysis, and data storytelling.
• Bachelor's Degree or higher preferred but not required if other skills can be demonstrated.
• Must be able to work independently and make decisions regarding matters of significance with little oversight and input from others.
• Experience using G-Suite is a plus. At a minimum, must be adept at Excel, Word, and PowerPoint and willing to make the transition to G-Suite.
• Must be authorized to work in the United States.

Required Skills

• Strong analytical skills.
• Excellent communication skills.
• Proficiency in marketing strategies.
• Ability to work independently.

Preferred Skills

• Experience with G-Suite.
• Knowledge of Amazon marketplace - Seller Central, Vendor Central, PPC, etc.
• Project management experience.

Compensation

• Salary based on experience.
• Full-time in office.
• Benefits offered.
• Ability to qualify for 401k.
• Ability to qualify for Quarterly Performance Bonuses.
• Exempt status.