Media Buyer, Google Ads (Affiliate)

About the Role

Skyline Digital Growth LLC is a global performance marketing network focused on helping brands scale efficiently with measurable ROI. The company connects advertisers with affiliates, publishers, and media buyers across multiple verticals, operating in the US, UK, UAE, Brazil, Europe, and fast-growing markets in Asia. Skyline provides services including affiliate program management, paid media buying, influencer and content marketing, retargeting, and funnel optimization. With a data-driven approach, transparent reporting, and access to premium partners, Skyline designs ROI-focused strategies tailored to each brand. The organization emphasizes building long-term, performance-driven partnerships rather than running one-off campaigns.

The Media Buyer – Google Ads (Affiliate) is a full-time, on-site role based in Gurugram. This position is responsible for planning, launching, and optimizing Google Ads campaigns for affiliate offers, ensuring efficient use of media budgets and targeted ROI.

Key Responsibilities

• Planning, launching, and optimizing Google Ads campaigns for affiliate offers.
• Ensuring efficient use of media budgets and targeted ROI.
• Conducting keyword and audience research.
• Creating and managing campaign structures.
• Monitoring performance metrics.
• Implementing A/B tests on ad creatives and landing pages.
• Collaborating with internal teams and affiliate partners to align campaign strategies.
• Tracking performance across multiple accounts.
• Preparing clear, data-backed reports and insights.
• Continuously identifying new growth opportunities.
• Staying updated on Google Ads policies and best practices.
• Ensuring campaigns follow compliance and brand guidelines.

Requirements & Tech Stack

• Hands-on experience with Google Ads, Google Analytics, and tracking tools (e.g., conversion pixels, UTM parameters, affiliate tracking platforms).
• Proficiency in Media Buying, including managing significant ad spend, handling multiple campaigns, and leveraging different Google Ads formats.
• Understanding of affiliate marketing models (CPA, CPL, CPS) and funnel optimization techniques.

Qualifications

• Demonstrated expertise in Media Planning and Media Strategy for performance-focused Google Ads and affiliate campaigns.
• Strong Analytical Skills for interpreting campaign data, optimizing bids and budgets, and improving ROI.
• Effective Communication skills for coordinating with internal teams, affiliates, and stakeholders, and presenting campaign results clearly.
• Ability to work in a fast-paced, data-driven environment with strong attention to detail and problem-solving capabilities.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• Relevant Google Ads certifications are an advantage.