Field Sales Representative, Metro NYC

About the Role

Mark Anthony Group is an entrepreneurial drinks company, built on thinking differently, innovating, and doing the unexpected. Founded in 1972, it has grown into an international drinks company with a portfolio including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.

Key Responsibilities

• Execute all aspects of the MABI portfolio brand plans in the assigned market.
• Implement wholesaler plans and execute distributor incentive programs.
• Ensure key account execution.
• Work in the market 4.5 days per week with DM level influencers at distributors.
• Track and report on ongoing and consistent market conditions using the MABIlity tool.
• Provide weekly retail/market recaps of execution and performance, offering manager feedback via the MABIlity tool.
• Collaborate with teammates on regular basis in the field, sharing best practices and coordinating in-market execution/activation drives for key initiatives, new item launches, and distribution drives.
• Ensure brand execution at the market level, including pricing, shelf placement, cold box placement, display, draft and bottle placement.
• Stay abreast of competitive trends and report appropriate developments.
• Monitor and evaluate personal performance monthly to identify areas for growth.
• Consistently demonstrate the MABI Way to sell (Taste the Difference, MABI meetings, DAP3, and Performance Dashboard).
• Embody the MABI One culture (5Vs, 5 Cs, 27mm cases).
• Manage operating and T&E expenses within company guidelines.

Monthly Focus Breakdown:

• 18 days (90% of time): Ensuring retail execution, surveying with wholesaler influencers, evaluating distribution, display, and ad feature execution.
• 2 days (10% of time): Managing administrative requirements, fiscal responsibility, distribution tracking, program execution tracking, performance management, and local initiatives.

Requirements & Tech Stack

• Microsoft Office (PowerPoint, Word, & Excel) – ability to develop and present.
• MABIlity tool (for tracking and reporting).

Qualifications

• Candidate must exhibit a high sense of urgency, be well-organized, possess a great attitude, be a team player, and be able to build strong working relationships with all internal and external stakeholders.
• Candidate must be energized by the opportunity to work for the leading Flavored Malt Beverage company in the US and be committed to investing significant time and energy into their career.
• Mobility is mandatory as high performers will be rewarded with new opportunities that will require continued relocation.
• 1-2+ years’ experience working with wholesalers in the beverage category or CPG (preferred).
• Strong Analytical and math skills for budgeting, analysis, etc.
• Ability to travel as necessary.
• Bachelor's Degree.